Renault's New Hybrid SUV Takes the Market by Storm

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I'm Uniji (YukaPost), an automotive influencer.

Recently, the 'Renault Grand Koleos E-Tech Hybrid,' launched with high expectations by Renault Korea, has gained significant popularity, establishing itself as a new contender in the hybrid SUV market. The new Renault Grand Koleos, known by its development project codename 'Aurora1,' inherits the success story of the Koleos, Renault's first SUV and one of its most successful global models. It made its world debut at the '2024 Busan Mobility Show,' where it received positive feedback for its design and features, including a passenger display and in-car content.

As high fuel prices and economic downturns continue, domestic consumers increasingly prefer more economical and efficient vehicles. Amid this trend, Renault Korea's ambitious launch of the Renault Grand Koleos E-Tech Hybrid has gained substantial popularity, challenging the dominance of established players like the Hyundai Santa Fe Hybrid and Kia Sorento Hybrid.

Meanwhile, the Grand Koleos has made waves since its launch on September 9 last year, surpassing 10,000 cumulative sales in record time. Within just 75 business days, it achieved a total of 22,034 units sold, becoming a beacon of hope for Renault Korea, which had faced challenges. The Grand Koleos E-Tech Hybrid boasts an impressive system output of 245 horsepower, thanks to its dual motor system that combines a 100 kW electric motor with a 60 kW high-voltage starter motor, delivering exceptional acceleration and a smooth ride.

Additionally, the Grand Koleos E-Tech excels in urban driving. It achieves an impressive fuel economy of 37 miles per gallon (15.7 km/L) while maintaining efficiency and quiet operation during frequent stops and starts. Real-world tests show that it can make a round trip between Seoul and Busan on a single tank, showcasing its remarkable efficiency. Consumers increasingly view the Grand Koleos E-Tech Hybrid as the most practical 'eco-friendly vehicle' and 'family car.' Notably, it has nearly eliminated the typical discomfort associated with powertrain transitions in hybrid vehicles, resulting in a smooth transition from electric to internal combustion mode and an overall satisfying driving experience.

The elegant and modern exterior design also contributes to its appeal. The Grand Koleos features a front grille with a signature pattern reminiscent of the Renault emblem, expressed in the same color as the body, giving the vehicle a strong personality. The unique beltline applied to the side, along with a long wheelbase, short overhangs, and 20-inch wheels, creates a powerful impression. The rear center displays the Renault emblem, and the new crystal 3D full rear combination lamps emphasize advanced technology and a robust image. All trims come equipped with projection-type full LED headlights and LED daytime running lights.

The Grand Koleos boasts spacious dimensions suitable for a family car, measuring 187.2 inches (4,780 mm) in length with a class-leading wheelbase of 111.0 inches (2,820 mm), providing ample second-row space and the longest knee room in its class at 12.6 inches (320 mm). The trunk offers generous storage, with a maximum capacity of 71.8 cubic feet (2,034 liters) when the rear seats are folded down (based on the gasoline model). The rear seats can be manually adjusted in two angles (28 degrees and 33 degrees) with a 60:40 split.

Moreover, safety features, which are essential considerations when purchasing a family car, are paramount in the Grand Koleos. Following the 'Human First' development philosophy, the design focuses on safety. The body, built on the highly validated OMA platform, incorporates 24 ultra-high-strength 'hot-pressed forming' components, representing 18% of the total, ensuring high safety levels even in collision situations. Additionally, the vehicle includes a QR code, known as 'QR Code,' for quick and easy access to vehicle information, enabling swift and safe evacuation of occupants in case of an accident. The Grand Koleos offers up to 31 advanced driver-assistance systems (ADAS), including the 'Active Driver Assist,' which combines intelligent adaptive cruise control and lane-keeping assistance, along with a new automatic lane change assist. It also provides a dedicated ADAS map that reflects urban roads, enhancing warning sign recognition rates significantly.

Meanwhile, Renault Korea has faced significant challenges in recent years, struggling to launch new models. It managed to survive by improving the marketability of existing vehicles like the QM6 and XM3. However, the new Grand Koleos has made a remarkable impact in the domestic automotive market, showcasing innovative features and an eco-friendly powertrain. As a result, it has transformed a crisis into an opportunity, and the Grand Koleos's popularity is expected to grow even further. Anticipation builds for the Grand Koleos's future in the domestic automotive market in 2025. We appreciate your valuable feedback in the comments, and we wish you a joyful and happy day as we conclude this post.

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