2024 Kia Morning Compact Hatchback Model Benefits and Owner Reviews
Hello! This is Double Look, your automotive influencer.
Last weekend, I visited the Kia Motors showroom located in Apgujeong with a college junior,
where I got to see the New Morning, which I’m considering as my first car.
While I didn’t get to test drive it, I observed the design, interior space, and seating comfort,
and I also asked the curator about any questions I had. Today, I’ll explain everything in detail for our subscribers who, like my junior, are contemplating their first car.
The New Morning has garnered significant attention since its facelift design launched in July 2023.
The front features 'Star Map Signature Lighting,' giving it a bolder and more sophisticated look compared to its predecessor,
and it introduces the first-ever front LED center positioning lamp in its class, elevating the compact hatchback to a new level.
Previously, the car mainly had a cute and compact image, but it has transformed into a dynamic and iconic design that meets the needs of the MZ generation.
The Kia Morning recorded sales of 25,879 units from January to December 2023,
making it the only compact car to average over 2,100 units sold per month. Since its debut in 2004 under the name Morning, it has consistently been loved as a national car for 20 years.
The July 2023 facelift shifted its design to a more futuristic approach, appealing to the MZ generation by focusing on trendy aesthetics and practical space rather than merely being cute.
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Here’s a summary of the compact car benefits applicable in 2024:
5) Exemption from vehicle restrictions on certain days
6) Access to compact car-only parking lots7) Reduction in liability insurance premiums
8) Fuel tax refunds
These diverse benefits make it an attractive option.
This model is particularly popular among young professionals who may not have saved enough money yet for their first car.
It’s not just affordable; it also offers various compact car benefits and lower fuel costs, reducing overall maintenance expenses.
When purchasing a compact car, the acquisition tax and public bond purchase fees are waived, making the vehicle price equal to the actual purchase price.
The Morning depicted in the photos is the gasoline 1.0 compact hatchback Prestige trim, featuring a Milky Beige exterior and black interior seats.
You can choose from three trims: Trendy, Prestige, and Signature.
In the case of the Trendy trim, you can only select black for the interior, but the top-tier Signature trim offers additional choices of brown and dark green.
The center features an 8-inch navigation system that operates through a full touch interface, allowing for easy control while driving.
The 2024 New Morning model enhances its voice recognition feature, making it easy to use climate control and other functions.
Additionally, you can utilize the Kia Connect remote control service through your smartphone, allowing you to manage climate settings, check door locks, monitor vehicle status, and send destinations.
The 2024 Morning, being a compact hatchback model, has limited trunk space.
The pure trunk space measures 255 liters, and the second row can fold in a 60% to 40% ratio.
Folding down the second row allows for up to 1,010 liters of usable space.
If you plan to carry a lot of cargo, opting for a small SUV might be wiser, but you can choose based on how you intend to use the vehicle.
I know two owners of the New Morning, both of whom are working mothers with young children.
They particularly appreciate the affordable price, which made the initial purchase less burdensome. They also note that the cumulative discounts on highway tolls and public parking fees make it a great choice for the MZ generation who need a car but are still saving money.
At first, they were somewhat concerned about the ride quality, but they found the facelift design to be so attractive and stylish that they feel satisfied with their choice, especially with the sharper look compared to the previous model.
As previously mentioned, the recent praise for Kia's design has exceeded expectations.
2024 Morning Prestige Trim Specifications and Mock Estimate Information
Engine / Displacement: Inline 3-cylinder / 61 cubic inches
Drivetrain / Transmission: FWD / 4-speed automaticMaximum Output: 76 hp / 6,200 rpm
Maximum Torque: 69.5 lb-ft / 3,750 rpm
Tire Specification: 175/65R 14 (same for front and rear)
I also checked a mock estimate based on the 2024 Morning Signature trim.
Vehicle Price: 14,850,000 KRW ($11,250)Acquisition Tax: 0 KRW ($0) (Exempt for compact cars)
Bond Discount: 0 KRW ($0) (Exempt for compact cars)
=> Actual Purchase Price Estimate Result: 14,850,000 KRW ($11,250)
The compact hatchback model has no acquisition tax or bond fees, so you only need to pay the vehicle price.
However, for young professionals who have not saved enough yet, the initial cost in the mid-range of 10 million KRW ($7,570) might feel burdensome.
For those individuals, I recommend the KS Auto Plan's long-term rental service, which allows you to become an owner without any upfront deposit.
They also provide long-term rentals for individuals with low credit scores, helping those who need a vehicle but struggle with low credit scores to get on the road.
KS Auto Plan has received positive feedback for its affordable rates and quick delivery, even winning the 2020 Asia Economic Brand Power Award.
This post was created with support from KS.