In April, BMW unveiled the "Vision Neue Klasse," a concept car that offers a glimpse into the new designs of its upcoming models, during a driving experience event in Shanghai.
The impressive design, which captures elements of classic, modern, and future aesthetics, is highlighted by the prototype model's performance video. This model is expected to deliver a maximum torque of 1,356 lb-ft (1835 kg.m), demonstrating its ability to climb steep inclines of up to 55 degrees. This performance rivals that of Formula 1 racing cars.
Of course, to apply such incredible torque in a production model, BMW must ensure that the basic platform design and components, especially tire grip, are sufficiently robust. However, it is unlikely that BMW would announce this without considering those aspects.
The most noteworthy aspect is the "HEART OF JOY," a high-speed central control computer that will be integrated into BMW's next-generation performance electric vehicles. This advanced management system processes data ten times faster than previous models, detecting various variables during driving. It automatically adjusts the all-wheel drive, brakes, and output, while also managing regenerative braking and some steering functions.
The vehicle also boasts impressive energy efficiency management, achieving over 25% improvement compared to existing electric vehicles, with a regenerative braking ratio reaching 98%. This event also marked the announcement of the integration of hardware and software that will optimize the new electric vehicle platform, the Neue Klasse.
Notably, "Neue Klasse" translates to "new class" in German. This name signifies not just a model but a new series that moves beyond the current internal combustion engine platforms, such as the 3 Series, 5 Series, and 7 Series, into a new era of electric vehicles.
Through the Shanghai Vision Driving Experience, BMW showcased a new standard for electric vehicle performance, raising expectations for the upcoming models, particularly the electric versions of the 3 Series and 5 Series.
BMW's signature kidney grille takes on a more three-dimensional form, complemented by integrated headlights and stunning lighting, suggesting that the upcoming series will blend a fresh yet classic identity.
The exterior design isn't the only change; the interior, especially the driver's layout, also reflects a new vision. The driver-centric display and dashboard feature a sleek, elongated panoramic display.
The prototype model of the Neue Klasse, which demonstrated actual driving performance, also featured this same interior layout. We can expect a new operating system that upgrades the current OS9 version.
During the concept model phase, some questioned whether the design was too extravagant or strayed too far from BMW's heritage. However, seeing the prototype has swayed opinions in favor of the new direction.
Personally, my favorite BMW model is the 3 Series, particularly the E-body M3, which was at its peak in Korea. If a new performance model that could replace the M3 emerges based on the Neue Klasse concept, I would eagerly want to own it as a fun car or a second vehicle.
Perhaps this prototype is the first glimpse of the M3 electric vehicle.
BMW stated that new cars built on the Neue Klasse platform will begin mass production in 2026, starting with the 3 Series and M3.
Additionally, BMW introduced a new concept called "Sky Top," showcased at the Shanghai Auto Show, which serves as a transitional model before the Neue Klasse takes full effect. This model was previously revealed last year and will be produced in a limited run of just 50 units.
This two-door roadster, reminiscent of the Porsche Targa, is based on the M8 model but was actually unveiled to celebrate the 25th anniversary of the Z8 roadster.
The interior follows suit, but the estimated price exceeds $5.2 million USD (7 billion KRW), which is quite a premium.
