Recently, while test-driving the BMW 7 Series 750e, I found myself wondering if there were any updates about the competition, particularly the new facelifted Mercedes-Benz S-Class. Aside from the numerous spy shots and renderings released last year that showcased the changes to the iconic three-pointed star lamps, no additional information has surfaced.
Similarly, the facelifted S-Class also features headlamps and tail lamps that incorporate the same details found in the E-Class, as confirmed by various overseas media through spy shots. If the E-Class has two stars, then the S-Class has three... is this the extent of their differentiation?
I’m not sure. However, the S-Class has long represented the pinnacle of German flagship sedans alongside the BMW 7 Series. With the introduction of the EQS and the upcoming facelift, I can’t shake the concern that Mercedes is veering down a path that doesn’t align with consumer expectations.
The EQ series, including the EQS, has officially entered the phase of discontinuation at Mercedes. The S-Class is also losing ground to the popularity of the new BMW 7 Series, and in the first quarter of this year, it sold only 965 units compared to the 1,338 units of the 7 Series in the imported large sedan market. (Source: Kaizyu Data Research Institute)
Therefore, it seems imperative for Mercedes to expedite the release of the S-Class facelift. If the only changes involve simply updating the lamp details with the iconic three-pointed star without significant design or platform alterations, it might be wiser to take more time and prepare for a complete overhaul.
Ah... Mercedes still has a bright future! The concept car "Vision V" showcased at the recent Shanghai Auto Show also featured the three-pointed star in its headlamps, but it felt distinctly different.
It’s remarkable how elegantly they can express luxury, yet I can’t help but wonder why the E-Class and S-Class facelifts adopted such a distinctly Chinese car-like detail.
Although the Vision V is still a concept, it will take some time before it becomes commercially available. However, if a sedan or the new S-Class emerges with a similar family look, it could significantly change the often polarizing image of Mercedes-Benz.
Mercedes unveiled a concept that showcases a new pure electric vehicle platform in a luxury MPV form. The headlamp shape, distinctly Mercedes-like emblem, and simplified radiator grille balance indicate a clear vision for the future of Mercedes design.
If the same concept applies to the GLS, and the discontinued V-Class is reborn as an evolved luxury class, we could witness an exciting transformation. The 24-inch shield wheel design looks stunning, doesn’t it?
The official production model of the Vision V concept is expected to launch in 2026. While the seats and interior layout may differ, the overall silhouette and shape of the headlamps will likely remain largely unchanged.
However, the tail LED treatment reminiscent of the Ioniq 9 might see significant changes in the production phase. If it retains its current design, we could be facing another nightmare reminiscent of the EQ series. Given what they have learned, they might tone it down, but I still expect the new S-Class to emerge as a thoroughly refined version of the Vision V large sedan.
In conclusion, the S-Class facelift, scheduled for release in 2026, seems to have started off on the wrong foot. It would be wise to wait for a full redesign that incorporates a new design like the Vision V. Until then, BMW’s 7 Series will likely continue its dominance.
