A new vehicle has hit the market, stirring excitement in the automotive community.
Introducing the Kia Tazman, the brand's first-ever pickup truck! This launch represents a bold challenge to the market previously dominated by KGM's Rexton Sports and Rexton Sports Khan.
Recently, Kia has gained immense popularity by stylishly designing various vehicles like the Sorento, EV3, and EV4. The Tazman is also expected to attract significant attention.
“Is this really going to sell in our country?”
Why did Kia decide to launch the Tazman pickup truck?
“Is this really going to sell in our country?”
Why did Kia decide to launch the Tazman pickup truck?
In Korea, pickup trucks haven't gained much popularity. Although KGM has sold the Rexton Sports and Rexton Sports Khan for a long time, these vehicles aren't as commonly chosen as SUVs.
Nevertheless, why did Kia choose to venture into the pickup truck market?
When developing a vehicle, companies often consider not just their domestic market but also international opportunities. Countries like the United States, where pickup trucks are more popular than SUVs, could provide a viable export market for the Tazman.
Of course, some consumers in Korea will likely prefer pickup trucks.
In fact, discussions in online communities reveal that many current owners of the Rexton Sports and Rexton Sports Khan are considering switching to the Kia Tazman.
The Tazman boasts off-road capabilities for recreational activities while also offering a range of convenient features, making it a competitive product.
You should especially note the luxurious interior. Unlike the traditional rugged truck image, the Tazman adds a touch of sophistication that rivals any SUV.
The vehicle features a 12.3-inch Supervision cluster, ambient lighting, and a driver memory system, ensuring that drivers will not face significant inconveniences compared to their previous vehicles.
The options available for the Tazman vary by trim level, including electronic 4WD, styling packages, a 12.3-inch cluster, Drive Wise technology, monitoring systems, high-tech features, and Harman Kardon premium sound.
Each option offers significant merit, so omitting any of them might leave consumers feeling disappointed.
If one were to skip an option, it might be the high-tech features or the Harman Kardon sound, depending on personal preferences.
Kia has introduced a new X-Pro trim to differentiate the Tazman! This trim is recommended for those seeking powerful off-road performance and a flawless design.
This trim features additional design parts compared to the standard model, along with off-road tires, a dedicated towing hook, and a metal underplate for added protection, ensuring worry-free driving.
Here are the prices for the Tazman:
| Tazman Trim | Price |
| Dynamic | 37,500,000 KRW (approximately $28,000 USD) |
| Adventure | 41,100,000 KRW (approximately $30,000 USD) |
| Extreme | 44,900,000 KRW (approximately $33,000 USD) |
| X-Pro | 52,400,000 KRW (approximately $39,000 USD) |
Each trim serves different purposes and focuses, so consumers should choose based on their intended use. The base model, Dynamic, stands out for its solid fundamentals, making it highly competitive.
As a side note, the Kia Tazman features a 2,500 cc gasoline turbo engine paired with an 8-speed automatic transmission, delivering impressive power. However, it’s disappointing that it doesn’t come with a more efficient diesel engine or a gasoline hybrid option.
I sincerely hope that a hybrid powertrain similar to the Palisade will be introduced in the future.
That concludes today’s post. Thank you for reading!
