Kia has unveiled its new electric compact SUV, the New EV3. This is the third electric vehicle to use the dedicated E-GMP platform, following the EV6 and EV9, and is positioned as an entry-level model.

The EV3 comes in two trim levels: a long-range model with an 81.4kWh NCM battery and a standard model with a 58.3kWh battery. The long-range model boasts a maximum driving range of 311 miles (501 km) on a single charge with 17-inch wheels.

Despite having a similar battery capacity to the EV6 long-range model, the EV3's smaller body allows for a longer driving range. According to European WLTP standards, it can exceed 373 miles (600 km). Kia has implemented aerodynamic design features to improve range efficiency. These include adjustable air flaps to reduce cooling resistance, side sill undercovers, and 3D curved front and rear undercovers - a first for Hyundai vehicles.

Using a 350kW fast charger, the EV3 can charge from 10% to 80% in about 31 minutes. The front-mounted motor delivers a maximum output of 201 horsepower (150kW) and a maximum torque of 209 lb-ft (283Nm).

The EV3 features frequency-sensitive shock absorbers and hydro bushings in the front suspension for improved shock absorption and vibration reduction. Sound-absorbing materials have been applied to the interior dashboard and vehicle underbody, along with double-laminated soundproof glass.

The EV3 introduces the i-Pedal function, which can be activated at all regenerative braking levels - a first for Hyundai electric vehicles. It allows drivers to customize braking feel for improved energy efficiency. The vehicle also includes V2L (Vehicle-to-Load) functionality. Kia has incorporated AI Assistant technology with generative AI, enabling natural language-based searches and two-way communication with the driver.

The EV3 supports OTA updates, Apple CarPlay, Android Auto, and in-car access to subscribed OTT services like YouTube. It features steering wheel grip detection and various safety and convenience functions, including forward and rear-side collision avoidance assist. The exterior design emphasizes dynamism and practicality, with a bold front hood and bumper, and a sloping profile towards the rear. The interior boasts a 12.3-inch cluster, 5-inch climate control display, 12.3-inch infotainment screen, and a 12-inch windshield-type head-up display.

The trunk offers 16.2 cubic feet (460L) of space, while the frunk provides 0.88 cubic feet (25L). A sliding console table that extends up to 4.7 inches (120mm) is included. Both first and second-row seats can be reclined. Recycled materials are used throughout the interior. The exterior is available in seven colors, including three new shades, while the interior comes in three color options. A GT-Line version is also planned for release.

Kia predicts that the price in South Korea, including government subsidies, will be in the mid-30 million won range (approximately $25,000 - $30,000 USD). Globally, prices are expected to range from $35,000 to $50,000 USD. Orders will be taken starting next month, with customer deliveries expected in July after government certification. The global market launch is scheduled for the fourth quarter of this year in Europe and 2025 in the United States.

Although the EV3 is similar in size to the Niro EV, Kia states that the Niro EV will not be discontinued. The company has set sales targets of 25,000 to 30,000 units in South Korea and around 200,000 units overseas. Kia plans to introduce the EV2 and EV5 models following the EV3, as per their original plan.

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