The new 7th generation Hyundai Grandeur (full change) GN7 is on track to maintain its reputation as a best-selling car, having secured the top sales spot this year. Although it failed to join the 100,000-unit club for five consecutive years, the anticipation surrounding the complete redesign of the Grandeur has kept it popular as new models continue to be released. The Grandeur has become a national icon, spanning several generations.
According to the Hyundai Global website, the Grandeur recorded cumulative sales of 81,344 units from January to November this year. While the semiconductor supply shortage has been cited as a contributing factor, the emergence of strong competing models has led to a 40.4% decrease in sales compared to the same period last year.
According to the Hyundai Global website, despite these challenges, the Grandeur still claimed the top spot in passenger vehicle sales. The Kia Carnival, often favored by families, took second place with sales of 67,884 units. The gap between the two models was a significant 13,450 units, allowing Hyundai to maintain its pride and status as an enduring best-seller.
The Grandeur achieved record sales of 145,493 units in 2019, despite the severe impact of COVID-19. The Sonata remained the best-selling vehicle in single model sales, with a record annual sales figure of 152,023 units. Achieving sales of 140,000 or 150,000 units for a single model seems unlikely in the future, especially as electric vehicles continue to emerge, creating a dispersal effect in consumer purchases.
The Grandeur is now fully independent from Hyundai's luxury brand Genesis. This situation makes the 7th generation Grandeur Hyundai's flagship model. Expectations are high for both a full-size version and a four-seat luxury variant. The modern reinterpretation of the classic three-box sedan design will likely appear sleek and sophisticated.
The powertrain for the new Grandeur full change is expected to mirror that of the Kia K8, which features 3.5 and 2.5-liter gasoline engines as well as a 1.6-liter hybrid engine. The recently unveiled Genesis G90 standardizes the 3.5-liter gasoline engine, with the long-wheelbase version anticipated to include a 48V mild hybrid system.
The new Grandeur full change design is likely to incorporate LiDAR sensors in the lower bumper and feature top-tier autonomous driving technology. The vehicle will also include real-time monitoring capabilities with cameras and radar for a 360-degree view. Advanced driving technologies, such as electronically controlled suspension, will also be extensively integrated.
The design will feature frameless doors without window frames, a detail already observed in the new Grandeur test vehicles. The complete redesign is set for export to the U.S., and hybrid models are highly anticipated. Future electric models, similar to the Genesis GV70 and G80, are also expected. The Grandeur's strong brand image makes it difficult to rely solely on the Ioniq brand for electric vehicles.
The front design will include vertical headlights similar to those found on the Staria and Telluride models, while the rear will feature tail lamps reminiscent of the Lucid Air. The vehicle will incorporate technology like a magic roof that allows the driver to control light and heat transmission. As previously mentioned, an electrified version is expected, and a luxurious four-seat variant is also anticipated.
The front design of the new Grandeur full change will eliminate all buttons, replacing them with a touchscreen interface. Reports suggest that the gear selector will resemble that of the Ioniq, and the vehicle's length is expected to increase from 193.3 inches (4,930 mm) to 197.4 inches (5,015 mm), with the rear seats capable of reclining. These projections appear to be based on comparisons with the K8.
| model name | length |
| new Grandeur full change (GN7) | 197.4 inches (5,015 mm) (estimated) |
| Hyundai Grandeur | 193.3 inches (4,930 mm) |
| Kia K9 | 202.4 inches (5,140 mm) |
| Kia K8 | 197.4 inches (5,015 mm) |
| Genesis G90 | 207.5 inches (5,275 mm) |
| Genesis G80 | 196.5 inches (4,995 mm) |