The competition in the domestic large SUV market is expected to intensify. The new Hyundai Palisade Hybrid is set to launch soon, and it is drawing consumer interest alongside other major brands like the Ford Explorer, Honda Pilot, and Volkswagen Atlas, which are also popular large SUVs. These vehicles offer spacious interiors and a range of convenient features, making them a favorite choice for families.

First, the 2026 Hyundai Palisade Hybrid is expected to undergo a full redesign and launch by the end of this year or early next year. The new Palisade will feature a boxy style that emphasizes a strong impression. The front end will include a large rectangular grille, integrated headlamps, and pixel-shaped vertical daytime running lights, marking significant changes from the previous model.

The interior of the Palisade Hybrid will feature a 12.3-inch cluster alongside a 12.3-inch center display, creating a panoramic display setup. A passenger-side display is also expected. The new Palisade will offer three powertrain options: a 2.5-liter gasoline turbo, a 2.5-liter gasoline turbo hybrid, and a 3.5-liter gasoline engine.

The newly added 2.5-liter gasoline turbo Palisade Hybrid is generating significant interest. This model will be equipped with a 2.5-liter turbo hybrid engine, providing sufficient power and torque for a large SUV.

Hyundai will introduce its next-generation hybrid system, TMED-II, which will replace the existing 1.6L turbo gasoline hybrid engine with a 2.5L turbo hybrid engine. While traditional large SUVs often struggle with fuel efficiency, the Palisade Hybrid is expected to achieve over 14 km per liter. The top-tier Calligraphy trim, when equipped with preferred options, is projected to be priced in the mid-60,000,000 KRW range (approximately $45,000 USD).

Ford recently refreshed the Explorer, rebranding it as the New Ford Explorer. The focus has shifted from performance and features to pricing, with the selling price reportedly dropping by nearly 10,000,000 KRW (approximately $7,000 USD) compared to previous models.

The newly launched ST-Line trim is priced at 62,900,000 KRW (approximately $44,000 USD), while the Platinum trim is set at 69,000,000 KRW (approximately $48,000 USD). Ford stated that this price reduction aims to provide customers with greater value and ensure sufficient competitiveness.

Honda has recently launched the Honda Pilot Black Edition as a new model, enhancing its strategy to cater to the domestic market by incorporating a preferred black color for large SUVs. From January to August this year, Honda sold 1,748 units, reflecting a remarkable 146.8% increase compared to the previous year.

The newly introduced Pilot Black Edition is based on the top-tier Elite trim and features black exterior details and red interior accents. The price for the Pilot Black Edition is set at 70,900,000 KRW (approximately $50,000 USD), and it is available in black and white color options.

Meanwhile, the launch of the Volkswagen Atlas full redesign has faced continuous delays in the domestic market, but the company aims for a release next year. Currently, the new model is under development, and the redesigned Atlas is expected to hit the market.

The Atlas, based on Volkswagen's MQB platform, targets the North American market as a seven-passenger SUV. Since its first generation launched in 2017, it has undergone two facelifts and is now preparing for its second-generation full redesign. The new Atlas is expected to feature an improved 2.0-liter four-cylinder turbo engine, surpassing the 269 horsepower of the current model's engine.

Reviewing the key specifications of the four large SUV models discussed, the Palisade Hybrid and Atlas full redesign are expected to measure 5,097 mm in length, making them the longest. The Explorer facelift will be the shortest at 5,050 mm. In terms of width, the Honda Pilot Black Edition will be the widest at 1,990 mm, while the other three models will be similar at around 1,988 mm. The Explorer facelift will stand the tallest at 1,785 mm, while the other models will be approximately 1,780 mm.

Regarding the powertrains, the Explorer facelift boasts 300 horsepower, while the Honda Pilot Black Edition offers 280 horsepower, the Palisade full redesign delivers 271 horsepower, and the Atlas full redesign provides 269 horsepower. In terms of pricing, the Atlas is expected to be the most affordable, followed by the Palisade, Explorer, and Pilot.

Each brand has its strengths and weaknesses. The Palisade is expected to offer great value, spacious interiors, and advanced features. The Explorer stands out with its powerful engine and recent price drops. The Pilot is known for its stable driving experience and spacious interior. The Atlas combines German engineering with strong performance and competitive pricing.

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