Genesis has announced some modifications to its previously planned launch of the GV80 electrified model. Instead of focusing on electric vehicles, the company will prioritize the development of hybrid models. This strategic adjustment responds to the stagnation in the electric vehicle market and the shifting consumer demand toward hybrids.

The GV80 electric model originally aimed for a 2026 release has seen its production schedule pushed back to after 2028. Meanwhile, the Genesis GV80 hybrid will feature a rear-wheel-drive system that combines a 2.5-liter turbocharged gasoline engine with an electric motor.

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Hyundai Motor Group plans to expand its hybrid powertrain offerings from three to five. By 2026, they will develop a rear-wheel-drive 2.5 turbo hybrid and sequentially equip it in key Genesis models, thereby extending the hybrid lineup to the luxury Genesis brand.

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The expected output exceeds approximately 350 horsepower, and the next-generation electrification platform, eM, is likely to be introduced with the GV80 successor model. Additionally, Genesis is pursuing EREV models.

Genesis aims to target the mid-size SUV GV70 EREV. The EREV operates like an electric vehicle using a motor for driving, but when the battery depletes, a separate small engine kicks in to recharge it.

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With a single refuel, the vehicle can travel over 900 km to 1000 km (approximately 559 to 621 miles). The Genesis SUV eco-friendly lineup is set to launch the GV90 in the second quarter of 2026, followed by the GV80 hybrid and GV80 coupe hybrid in the third quarter, and the GV70 EREV in the fourth quarter.

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Genesis plans to strengthen its electrification strategy and lineup through the launch of hybrid SUV models, thereby broadening consumer choices. They are expected to actively respond to the growing demand for eco-friendly options in the luxury SUV market.

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