For example, the Ioniq 6 offers a discount of 6 million KRW, while the Ioniq 5 provides 5 million KRW. The Kona Electric features a 4 million KRW discount, and models like the Sonata, Grandeur, Tucson, and Santa Fe each offer a discount of 2 million KRW. The Kona has a 1 million KRW discount. For electric vehicles, the final purchase price reflects base discounts, promotional discounts, government subsidies, manufacturer proportional subsidies, and average local government subsidies. For instance, the Ioniq 6 2WD Standard 18-inch model reduces from 38.1 million KRW (approximately 28,900 USD) to about 31.24 million KRW (approximately 23,600 USD).

​

For the Ioniq 5 2WD Long Range 19-inch model, the price drops from 40.91 million KRW (approximately 30,900 USD) to about 35.31 million KRW (approximately 26,800 USD). The Kona Electric 2WD Standard 17-inch model decreases from 33.88 million KRW (approximately 25,600 USD) to around 28.79 million KRW (approximately 21,700 USD).

For internal combustion engine models, the temporary individual consumption tax of 3.5% applicable in the first half of the year allows the Sonata gasoline turbo 1.6 Exclusive model to drop from 32.18 million KRW (approximately 24,400 USD) to about 30.18 million KRW (approximately 22,800 USD).

​

The Grandeur gasoline 2.5 Exclusive model decreases from 41.93 million KRW (approximately 31,700 USD) to about 39.93 million KRW (approximately 30,200 USD). The Tucson gasoline turbo 1.6 Modern model drops from 27.29 million KRW (approximately 20,600 USD) to around 25.29 million KRW (approximately 19,200 USD), while the Santa Fe five-seater Prestige Plus model reduces from 39.44 million KRW (approximately 29,900 USD) to about 37.44 million KRW (approximately 28,400 USD).

The Kona gasoline turbo 1.6 H-Pick model reduces from 25.59 million KRW (approximately 19,400 USD) to about 24.59 million KRW (approximately 18,600 USD). Hyundai also offers various additional events for customers purchasing vehicles during the promotion.

Customers who complete purchases by the end of the month will enter a drawing for prizes, including seven 1 million KRW (approximately 760 USD) national tourism gift certificates and 70 Gordon Miller premium car wash kits. Additionally, Hyundai will host an event for customers visiting their showrooms in May, offering various prizes through QR codes displayed in the showroom.

​