Hello.
I am Uniji (Yuka Post), an automotive influencer.
Kia's flagship mid-size SUV, the Sorento, underwent a facelift in August 2023, unveiling the refreshed model, "The New Sorento." Since its launch, this model has maintained its popularity in the domestic automotive market, consistently ranking as the best-selling vehicle. Last year, Kia sold 94,538 units of the Sorento, securing the top spot in annual sales. In the past month alone, sales reached 9,067 units, further capturing attention. The Sorento's popularity shows no signs of waning, especially as it retained the number one position in domestic sales from January to February this year.
The fourth-generation Sorento, now enjoying unprecedented popularity, boasts a refined design based on Kia's philosophy of "Opposite United." Its stylish and robust exterior, combined with a spacious and convenient interior, has garnered positive reviews from domestic consumers. As a result, the Sorento significantly enhances Kia's brand image.
Additionally, the Sorento offers a variety of powertrain options, including gasoline, diesel, and hybrid, expanding consumer choices. This variety meets the diverse demands of domestic consumers who prioritize fuel efficiency and performance. The Sorento also provides a diesel option, which is unavailable in its rival, the Santa Fe, thus enhancing its market competitiveness. The latest infotainment system and advanced driver assistance technologies further improve driving convenience and safety.
Moreover, the mid-size SUV market often sees purchases for family cars, making the Kia Sorento's stylish design and diverse powertrain options particularly appealing to family-oriented consumers. The Sorento's competitive pricing compared to rival models has also won over budget-conscious buyers in the domestic market.
Korean consumers tend to prioritize performance and quality relative to price. The Kia Sorento excels in this regard, especially with its sophisticated design and strong brand value, meeting consumer expectations. Furthermore, family-oriented buyers prioritize safety and convenience, prompting Kia to equip the Sorento with a range of safety technologies and features to meet these demands.
The Sorento offers a third-row seating option and various convenience features, making it suitable as a family vehicle. The hybrid model's excellent fuel efficiency appeals to consumers sensitive to fuel costs. Last year, out of the total 94,583 units sold, 67,874 were hybrid models, showcasing Kia's leadership in the eco-friendly vehicle market.
The Kia Sorento comes in various trims and options, with the starting price for the 2025 Kia Sorento set at approximately 29,500 USD for the 2.5 gasoline turbo model, 31,000 USD for the 2.2 diesel, and 32,000 USD for the Sorento hybrid.
Meanwhile, Kia's flagship mid-size SUV, the Sorento, is expected to strengthen its position in the domestic mid-size SUV market through continuous product improvements and new models that reflect consumer needs. Given the rising interest in eco-friendly vehicles, the popularity of the Sorento hybrid model is likely to persist for some time.
Additionally, through ongoing technological development and design innovation, Kia is expected to meet diverse consumer demands and maintain its market share. In conclusion, the Kia Sorento satisfies domestic consumers in terms of design, performance, convenience, and price, securing a unique position in the mid-size SUV market. Therefore, it appears poised for continued growth based on these strengths. We appreciate your valuable feedback in the comments and wish you a joyful and happy day as we conclude this post.
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