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I am Uniji, an automotive influencer.
In October 2022, Hyundai Motor Company launched the all-new 7th generation Grandeur, marking the first full redesign in six years since the release of the 6th generation model. The design of the new Grandeur, which followed the Staria, introduced a "seamlessly connected horizontal lamp" at the front, significantly enhancing public awareness of this design. This redesign has influenced the aesthetics of several new models, including the full redesign of the Sonata and Kona, highlighting the importance of the new Grandeur's design evolution.
Notably, the exterior design of the all-new Grandeur integrates a heritage-inspired aesthetic with high-tech details. The front horizontal lamp design, inspired by the boundary of dawn, showcases a distinct departure from previous Hyundai models. The unified grille adds an intense feel, making it appealing to customers.
Additionally, the smoothly flowing line from the front headlamps to the rear lamps, combined with frameless doors and auto-flush door handles, creates a wide and voluminous appearance. The new 20-inch Caligraphy wheels, larger than previous generations, feature a more three-dimensional and dynamic design, and have received praise for their aesthetics, even being applied to the recently redesigned flagship SUV, the Palisade LX3.
The rear design of the Grandeur also features horizontally connected rear lamps, mirroring the front design and conveying a futuristic feel while maintaining a cohesive look.
Furthermore, the all-new Grandeur, Hyundai's flagship sedan, emphasizes traditional design elements. It incorporates the "opera glass" feature from the first-generation Grandeur's C-pillar, which symbolized privacy and openness for rear-seat passengers, marking the Grandeur as the top sedan in Korea at that time. Today's new Grandeur, which pays homage to its predecessor, evokes nostalgia among the current middle-aged and older generations.
The interior of the new Grandeur, enhanced with cutting-edge technology, leaves a strong impression and remains relevant today. As it transitions into the 7th generation, the Grandeur introduces a next-generation infotainment system, a 10.25-inch full-touch climate control panel, and an electronic shift column, showcasing a variety of changes that position it as a model for Hyundai's new releases.
In keeping with its flagship status, the new Grandeur also prioritizes ride comfort. It employs a "Preview Electronic Control Suspension" that utilizes front cameras and navigation map information to detect bumps and potholes in advance, adjusting the damping force to ensure a comfortable ride that rivals the Genesis G80.
Additionally, the frameless doors of the new Grandeur address the weaknesses of traditional frameless designs by improving wind noise and water sealing performance, reducing noise intrusion through door gaps. The inside belt weather strip, made from EPDM— a synthetic rubber known for its resistance to cold and heat—ensures long-lasting NVH performance.
Meanwhile, the all-new Grandeur offers a diverse powertrain lineup to meet various customer needs, including two gasoline options, LPG, and hybrid variants. It features the powerful Smartstream 3.5 gasoline engine, a lower-output Smartstream 2.5 gasoline engine, a smooth six-cylinder LPG variant for added practicality, and the efficient and eco-friendly Smartstream gasoline 1.6 turbo hybrid.
Additionally, in June, Hyundai Motor Company released the updated "2025 Grandeur," which includes the latest intelligent safety feature, "Lane Keeping Assist (LFA) 2," as standard across all trims. The Caligraphy trim adds a head-up display valued at $990 and new-pattern Nappa leather seats, all while increasing the price by just $830, effectively making it a price reduction.
As a result, a Hyundai representative stated, "We prepared the 2025 Grandeur based on improvements that reflect customer feedback. With nearly 40 years of accumulated expertise and technology behind the Grandeur brand, we will continue to meet market expectations."
The all-new Grandeur, a culmination of redesigned aesthetics, technology, and safety and convenience features, reinterprets the heritage of the Grandeur that Hyundai has built over the past 36 years. This vehicle connects the brand's past glory with its future, and Hyundai's pride in the Grandeur is undeniable. As the name "Grandeur" has endured for so long, it is expected to maintain its reputation even in the upcoming era of electrification.
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