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I am Uniji, an automotive influencer.
Since the launch of the Genesis SUV 'GV80 Facelift' and the brand's first coupe-style SUV 'GV80 Coupe' last September, a year has passed. The sales of the Genesis GV80 have surged by 50.7% compared to last year, reaching 36,810 units, demonstrating the impact of the new model.
Since its debut in January 2020, the Genesis GV80 has sold over 170,000 units globally, establishing itself as the first SUV from the Genesis brand that leads the domestic luxury SUV market. It has been recognized for offering a unique value through the perfect harmony of premium sensibility and cutting-edge technology. Now, after three years and nine months, the GV80 Facelift and GV80 Coupe maintain the dynamic and sleek design of the existing GV80 while introducing a spacious interior with a modern feel and various convenience features that provide a new mobility experience, attracting considerable attention.
The Genesis GV80 Facelift showcases an exterior design that enhances the elegance and style of the previous model with luxurious details. The interior design combines the existing 'beauty of empty space' with high-tech elements, improving customer satisfaction through safety and convenience features that provide a comfortable driving experience.
In addition, the newly unveiled GV80 Coupe, Genesis's first coupe-style SUV, embodies the brand's design philosophy of 'dynamic elegance.' Since its concept model was revealed last April at the Genesis House in New York, it has garnered significant interest from customers worldwide due to its striking design.
Furthermore, the GV80 Coupe inherits the elegance and robustness of the GV80 while showcasing a dynamic and bold silhouette. Its interior design features high-tech and sporty elements, and it boasts a powerful 415-horsepower gasoline 3.5 turbo 48V electric supercharger (e-S/C) engine, enhancing its performance. The coupe's unique design and performance features maximize its dynamic and sporty appeal.
Genesis CBO Graham Russell stated, "The launch of the GV80 and GV80 Coupe marks an important milestone in the growth of the Genesis brand." He emphasized that as the boundaries of luxury continue to be redefined, the GV80 and GV80 Coupe will respond to the evolving needs of dynamic customers. It is clear that his words have become a reality in just one year.
Meanwhile, the redesigned Genesis GV80 Facelift and GV80 Coupe feature a more refined design compared to their predecessors. While inheriting the elegance and style of the existing GV80, they enhance the luxury feel with additional details. The front crest grille now applies a double mesh structure, and the corner lines have been smoothed for a more sophisticated image.
Additionally, the iconic two-line headlamps of Genesis have been reborn with MLA technology, showcasing a perfect harmony of advanced technology and design. The front bumper features a wide skid plate that creates a robust and sporty SUV image, while the new emblem, engraved with a guilloche pattern, elevates the luxury of the Genesis brand.
Furthermore, the new 20-inch wheels feature a multi-spoke design that expresses a stylish aesthetic, while the 22-inch wheels reinterpret the Genesis's two-line pattern, providing a stable and sophisticated look. The rear end incorporates hidden-type mufflers, replacing the visible exhaust with a chrome V-shape inspired by the Genesis crest grille, completing a futuristic image.
The interior of the Genesis GV80 has transformed into a space that offers a differentiated luxury experience by adding high-tech elements to the Korean concept of 'beauty of empty space.' The GV80 emphasizes a comfortable and clean feel with a horizontal layout, featuring a 27-inch integrated wide display that connects the cluster and AVN screen, creating a sophisticated and advanced atmosphere. The center fascia adopts a seamless design, enhancing the luxury feel, while the touch-type climate control system improves usability and convenience.
Notably, the electronic shift dial (SBW) and integrated controller, featuring a crystal design, provide a comfortable grip while maximizing visual luxury. Additionally, the new Genesis emblem appears on the horn cover, and the steering wheel features a two-tone color scheme. The crash pad and center console incorporate various premium materials such as leather, aluminum, and real wood, while the new pedal design enhances the luxury and design of the interior space. The Genesis GV80 Facelift and GV80 Coupe offer customers a fresh and differentiated experience, showcasing the pride of domestic premium SUVs.
The updated Genesis GV80 Facelift starts at 6,945,000 KRW (approximately $5,200 USD), while the GV80 Coupe begins at 8,190,000 KRW (approximately $6,200 USD).
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