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I am Yunji, an automotive influencer.
Recently, KG Mobility (KGM) has experienced remarkable growth, particularly following the launch of its domestic mid-size SUV, the 'Taurus,' in 2022. In 2023, KGM introduced the 'Taurus EVX,' a pure electric mid-size SUV based on the Taurus. This year, KGM plans to unveil a completely redesigned coupe-style SUV, the new 'Actyon,' which incorporates the Taurus design. KGM's consistent introduction of new models each year has been drawing significant attention.
Following the success of the Taurus series, which includes electric and coupe models, excitement is building around the long-rumored successor to the Korando, the 'KR10.' The KR10 made its debut at the '2023 Seoul Mobility Show' in Ilsan, showcasing a design that is closer to a finished product than a concept car. It garnered significant interest from consumers attending the event.
The initial reveal of the 'KR10' coincides with the 50th anniversary of the Korando's launch, generating immense interest. This model inherits the legacy of the beloved compact SUV Korando, falling under the category of its third-generation successor. The KR10's front design features five vertical slots, reflecting a bold design intent similar to that of the Taurus. An official from KGM stated that this design embodies "the image of an unyielding fortress," symbolizing the resilience of Ssangyong during challenging times.
Additionally, the KR10 features enhanced details, including round daytime running lights and a headlamp design that distinguishes between the upper and lower sections. While it presents a more compact impression than the previously released mid-size SUV Taurus, its side design conveys a strong and robust character. The rear design reinterprets the existing Korando look into a more futuristic appearance, showcasing high overall design quality.
Moreover, the design philosophy behind the KR10 centers on the theme of 'Strength and Modernity,' derived from the past Ssangyong era. The concept, "Powered By Toughness," encompasses four design identities: design value and structural integrity, unexpected joy, striking contrasts, and harmony with nature. This approach aims to highlight the strong and modern heritage of Ssangyong and position the KR10 as a true SUV brand.
Amidst these expectations, the KR10's release is reportedly in development with the collaboration of Chinese company BYD to produce both electric and internal combustion engine versions. Observers are particularly interested in whether the battery specifications used in the Taurus EVX will also apply to the new Korando KR10.
However, there has been no recent news from KGM regarding the specific specifications and release date of the Korando KR10 since 2023. Following the launch of the coupe-style SUV Actyon based on the Taurus next month, KGM is expected to provide updates around the end of this year, including news about the 2025 new model releases.
In essence, the launch of the new Korando KR10 is anticipated to provide a fresh alternative in the domestic compact SUV market, which is currently dominated by the Hyundai Tucson and Kia Sportage. Kia is preparing to launch a facelifted Sportage by the end of this year, setting the stage for intense competition between the new Korando KR10 and the updated Sportage.
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