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Mercedes-Benz Launches Best-Selling C-Class Models: 'C200 Avantgarde' and 'C200 AMG Line'
The Mercedes-Benz C-Class, a global best-seller with over 10.5 million units sold, first debuted in 1982. Currently in its sixth generation, the C-Class has consistently recorded strong sales since its domestic launch in 2022. To diversify its lineup, Mercedes announced the release of the entry-level C-Class models, 'C200 Avantgarde' and 'C200 AMG Line,' on the 17th. These models offer a more attractive entry price in the low 60 million KRW range (approximately $45,000 USD), compared to the existing 'C300 4MATIC Avantgarde' priced in the high 60 million KRW range (around $45,000 USD) and 'C300 4MATIC AMG Line' starting at 76 million KRW (about $57,000 USD). This pricing strategy makes the C-Class an appealing option for new buyers.
2024 Mercedes C-Class AMG Line
Though the entry-level 'C200 Avantgarde' may lack some options compared to the higher 'C300 4MATIC' models, Mercedes has equipped it with popular comfort and safety features at a reasonable price. Both the 'C200 Avantgarde' and 'C200 AMG Line' come standard with front ventilated seats, a heated steering wheel, a panoramic sunroof, a toll collection system, an air purification package, and the digital key pre-installation feature. The latter allows passengers to unlock the car even without the driver present by sharing a virtual digital key.
Meanwhile, Mercedes has integrated its latest driving assistance systems, including the 'Driving Assistance Package Plus.' This system relies on cameras, radar, and ultrasonic sensors to assist with speed control, steering, and maintaining distance from other vehicles. It can also manage braking and acceleration in various driving environments, such as corners, roundabouts, and toll booths.
2024 Mercedes C-Class AMG Line
The C-Class also features a 48V mild hybrid system, positioning it as an urban luxury sedan. The powertrain for the 'C200 Avantgarde' and 'C200 AMG Line' consists of a 2.0-liter inline-four gasoline engine paired with a nine-speed automatic transmission, delivering 204 horsepower and a maximum torque of 32.6 kgf·m (approximately 239 lb-ft). The integrated starter generator (ISG) adds up to 20 horsepower during acceleration. With regenerative braking and gliding support, both models achieve a combined fuel efficiency of 11.7 km/l (approximately 27.5 mpg). This efficiency allows them to qualify as low-emission vehicles, granting benefits such as reduced congestion charges and parking fees.
2024 Mercedes C-Class AMG Line
With its compact design reminiscent of a shrunken S-Class, the Mercedes C-Class appeals to consumers looking for a suitable urban sedan or a second car. Its interior features a slightly tilted dashboard centered around the driver, enhancing usability. The dashboard's air vents resemble aircraft engines, and the vehicle includes an 11.9-inch vertical LCD display equipped with the second-generation MBUX infotainment system, allowing users to control various functions via voice commands and touch screen.
2024 Mercedes C-Class AMG Line
Additionally, the entry-level models 'C200 Avantgarde' and 'C200 AMG Line' include an air purification package that continuously monitors ultra-fine dust levels to maintain a comfortable indoor air quality. As Mercedes expands its lineup, it prepares for fierce competition with BMW's 3 Series. In the domestic market, Hyundai's luxury brand Genesis offers the 'G70', which initially thrived after its launch in 2017. However, the current situation for the 'G70' isn't favorable, making it challenging to compete with the Mercedes C-Class in the luxury sedan market.
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