Hyundai Unveils the 2025 Grandeur: A Game-Changer in Luxury Sedans

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I am Uniji, an automotive influencer.

Hyundai Launches 2025 Grandeur with Notable Updates

Hyundai's flagship sedan and a leader in the domestic mid-size sedan market, the 'Grandeur,' has introduced the '2025 Grandeur,' which features significant updates and effectively lowers its price.

This new model aligns with its reputation as a 'best-selling car' by enhancing its overall value.

Last year, Hyundai sold over 110,000 units of the Grandeur, making it the top-selling model in South Korea, even as the market leaned towards sports utility vehicles (SUVs).

This model stood out in a domestic automotive market heavily influenced by this trend.

The Grandeur offers a relatively affordable price compared to the 'Genesis G80,' showcasing its value as a premium sedan representative of South Korea.

It is accessible at a price point in the upper 30 million won range (approximately $23,000 USD), making it a compelling option for buyers.

The updated '2025 Grandeur' boasts enhanced basic specifications.

Hyundai has launched the '2025 Grandeur,' which builds on customer feedback to improve its features while minimizing price increases.

The new model includes more basic options than its predecessor.

The 2025 Grandeur incorporates customer voices to enhance its product appeal, featuring the latest intelligent safety option, 'Lane Following Assist (LFA) 2,' as standard.

This new system improves lane-keeping performance compared to the previous version by expanding the operating range of the front camera and enhancing steering control methods.

The 'Lane Keeping Assist 2,' which is standard across all trims of the 2025 Grandeur, enhances lane centering capabilities compared to the previous versions.

Hyundai has also made some changes to the exterior features, introducing a 'Black Exterior Package' that allows customers to select black elements such as the grille and emblem.

This package provides a variety of options, but selecting the 'Black Exterior' option raises the vehicle price to 47.21 million won (approximately $35,000 USD).

If customers opt for the Black Ink option, the price increases to 48.5 million won (about $36,000 USD), with only a 1.29 million won ($1,000 USD) difference between the two options.

The difference essentially reflects the cost of the preview electronic control suspension.

To address concerns about the black interior design that was highlighted as a drawback in the previous Grandeur Black Ink, Hyundai has introduced new options to increase choices for consumers.

This move aims to provide a more diverse selection for customers.

Will the strategy of standardizing preferred specifications across all trims succeed?

Hyundai has responded to customer preferences by making the 'Steering Wheel Grip Detection' feature standard across all trims.

Additionally, the company has expanded the scope of wireless software updates (OTA) to ensure that the climate control system remains up-to-date.

For safety, Hyundai has also made the column gear R-level vibration warning feature standard and equipped the interior with a fire extinguisher.

These improvements enhance overall product appeal, and the 2025 Grandeur now includes six new standard features, such as trunk lighting and rear seat belt lighting, while starting at a price of 37.68 million won (approximately $28,000 USD), which is an increase of 250,000 won ($190 USD).

In the 2025 Grandeur, the base price has increased by 250,000 won ($190 USD), but there's another noteworthy point: the new Grandeur Calligraphy trim now includes a head-up display valued at 990,000 won (about $740 USD) as standard.

This trim also features new patterns of Nappa leather seats and other diverse specifications, yet the vehicle's selling price has only increased by 830,000 won (approximately $630 USD).

Hyundai's Grandeur Calligraphy boasts high quality and value for money.

Personally, I consider the head-up display, now valued at 990,000 won ($740 USD), essential for driving, and it's impressive that the vehicle price has only risen by 830,000 won ($630 USD).

This approach seems to encourage customers to choose the Grandeur Calligraphy, which is closer to a complete package, rather than compromising with options in the Premium or Exclusive trims.

The prices for the 2025 Grandeur start at 37.68 million won ($28,000 USD) for the 2.5 gasoline Premium, 42.58 million won ($32,000 USD) for the Exclusive, and 47.21 million won ($35,000 USD).

The 3.5 gasoline Premium starts at 42.91 million won ($32,500 USD), the Exclusive at 47.81 million won ($36,000 USD), and the Calligraphy at 52.44 million won ($39,000 USD).

The prices for the 2025 Grandeur Hybrid start at 42.91 million won ($32,500 USD) for the Premium, 47.81 million won ($36,000 USD) for the Exclusive, and 52.44 million won ($39,000 USD).

Meanwhile, to celebrate the launch of the '2025 Grandeur,' Hyundai has prepared a 'Body Care Free Enrollment Event' for customers who contract the Grandeur or take delivery in September.

This event guarantees repairs and replacements for exterior damage within one year or 20,000 km, up to specified limits.

The 'Body Care Free Enrollment Event' covers a maximum of 1.3 million won ($1,000 USD) for body damage, 800,000 won ($600 USD) for front windshields, and 350,000 won ($260 USD) for tires, based on the earlier mentioned limits within one year or 20,000 km.

Finally, Hyundai's nearly 40 years of accumulated technology and expertise, combined with the name 'Grandeur,' raises questions about whether the '2025 Grandeur' can maintain its competitive edge in the upcoming K8 facelift.

The evolving competitive landscape in the mid-size sedan market will be closely monitored moving forward.

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