Hello.
I am Uniji, an automotive influencer.
Currently active in the industry.
Last year, Mercedes-Benz lost its position as the top-selling imported car brand in Korea.
The company is expected to launch a major comeback starting with the release of the new E-Class.
Recently, the launch schedule and pricing details for the fully redesigned E-Class sedan have drawn significant attention.
Many consumers are eagerly awaiting the arrival of this model.
The Mercedes-Benz E-Class has consistently captured the top sales position in the global automotive market, highlighting the brand's strong consumer interest.
The E-Class has ranked first in imported car sales in Korea for seven consecutive years and has made history by being the first imported model to sell over 100,000 and 200,000 units.
As the 11th generation of the E-Class arrives, many domestic consumers are excitedly anticipating its full redesign.
Meanwhile, the public unveiling of the fully redesigned E-Class in Korea will begin with a media event on January 19, followed by a public showcase from January 20 to 24 at COEX.
Following the official launch on January 25, customer deliveries will commence on January 26.
As a result, Mercedes-Benz has initiated aggressive discount promotions to clear existing E-Class inventory before the new model arrives.
The new E-Class, set to launch on the 25th, will initially showcase two models: the E300 4Matic Exclusive and the E300 4Matic AMG Line.
The new fully redesigned E-Class lineup will consist of a total of five models available in the domestic market.
Each model in the E-Class lineup will have different pricing. The entry-level E200 Avantgarde starts at approximately 5,600 USD (7,390,000 KRW), while the top-tier E450 4Matic Exclusive is priced at about 92,000 USD (123,000,000 KRW).
The significant price difference among the trims suggests a wide range of options will be available.
However, all E-Class models in this full redesign will feature a 48V mild hybrid system, which is expected to improve fuel efficiency by approximately 10% to 15% and enhance initial performance.
For this reason, the news of the E-Class's full redesign likely makes BMW the most anxious competitor.
Last year, BMW launched the 5 Series in the second half of the year and quickly implemented aggressive discount promotions just two months post-launch.
As a result, the price of the BMW 520i, originally 5,200 USD (6,880,000 KRW), dropped to the low 4,000 USD (60,000,000 KRW) range.
Thus, while the price difference between similar models like the E-Class E200 Avantgarde and the BMW 520i is around 4,000 USD (5,000,000 KRW), if BMW maintains its discount policy, the gap between the two models could widen significantly.
Despite this, the E-Class maintains a solid consumer base and is expected to showcase the brand's unique image and distinct value as a business sedan.
Meanwhile, the fierce competition between Mercedes-Benz and BMW will continue into January 2024, making it interesting to see which brand will come out on top.
The pre-order and promotional details for the fully redesigned Mercedes-Benz E-Class can be found through the Motor One showroom in Uijeongbu, by contacting 'Assistant Choi Min-young.'
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