Hyundai's Casper: A Game-Changer or Just a Fad?

Hello.

I am Uniji, an automotive influencer.

Hyundai Motor has launched the #compact car #Caspian after 19 years.

Caspian's popularity is soaring, with over 25,000 reservations so far,

which exceeds this year's production plan by more than double.

However, the recent #HyundaiUnion has expressed discomfort with the online sales of the Caspian vehicle.

In fact, the conflict between Hyundai Motor and the union surrounding the Caspian has existed since before its launch.

The Caspian is produced at #GwangjuGlobalMotors

and has faced opposition regarding the #Gwangju-type job creation project, leading to ongoing labor disputes.

Ultimately, after numerous twists and turns, the #HyundaiCaspian

made its public debut and demonstrated explosive sales performance, leading to astonishing results.

However, despite the union's agreement to launch the Caspian, they continue to view the situation with discomfort.

This discomfort primarily comes from the Hyundai Motor Union.

The union, once very popular, now finds itself in a niche market, similar to Kia's Morning and Ray models.

Despite predictions that the Hyundai Caspian would not gain significant popularity, its explosive success has caught many off guard.

This remarkable popularity raises concerns that it might accelerate the shift toward online sales in the domestic automotive market.

In response, the Hyundai Motor Union has begun to raise issues regarding online sales.

In fact, many may know that the electric vehicle manufacturer Tesla does not employ salespeople.

Instead of purchasing vehicles through people, customers can buy cars solely online.

Tesla's approach has influenced numerous manufacturers and led the way in the #untact era

Although it has been reported that Hyundai Motor and the union agreed to sell the Caspian online just before its launch.

Looking at the proposals made by the company, they suggest that including the names of customer-recommended salespeople would acknowledge that salesperson's performance.

Despite this prior agreement, the union has recently insisted on renegotiating online sales.

In today's accelerating untact era, while global automotive companies are increasing their online sales, Hyundai Motor struggles to adapt to this trend.

Amidst the union's intervention and their changing demands, the biggest victims of this conflict are clearly the consumers.

Meanwhile, Hyundai has stated that it has no plans for online sales beyond the Caspian.

Yet, as the untact era accelerates, the issues between labor and management are likely to intensify.

Concerns are growing that the union's abrupt actions may impact the sales of the Caspian vehicle.

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