● Lowering the threshold for luxury SUVs: The Mercedes-Benz GLE 350 4MATIC arrives in Korea

● Maintaining its premium feel while enhancing competitiveness with a four-cylinder engine and the latest mild hybrid technology

● Completing the GLE lineup... Four trim options available, from diesel to high-performance AMG

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Hello.

I am Uniji (Yuka Post), an automotive influencer.

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Mercedes-Benz Korea has introduced the GLE's entry-level gasoline model, the 'GLE 350 4MATIC,' tailored to meet domestic demand. While retaining its luxurious exterior, comfortable interior, and advanced safety and convenience features, the model now offers a more efficient powertrain, expanding consumer choices. As a result, the GLE has established itself as a mid-size luxury SUV with a variety of trims, including diesel, high-output gasoline, and high-performance AMG options.

The newly launched GLE 350 4MATIC, despite being the entry trim, inherits the GLE's signature luxurious and dynamic design. The front features a radiator grille adorned with two horizontal louvres and chrome inserts, horizontal chrome air intakes, and multi-beam LED headlamps that create a three-dimensional expression. The multi-beam LED technology enhances daytime visibility with four-part lighting points and a unique signature daytime running light. The rear lamps are also designed with a three-dimensional structure, completing a more luxurious and stable rear design.

The interior space boasts Mercedes-Benz's signature blend of aesthetics and functionality. The central and side air vents, finished in chrome, offer a simple yet luxurious look. The Energizing Package and Air Balance Package maintain indoor air quality, ensuring comfort during long drives. The second-generation MBUX infotainment system allows operation through various methods, including voice recognition and touchpad, maximizing the digital user experience with its latest UI and improved responsiveness. The audio system features Dolby Atmos surround sound, providing an immersive audio experience suitable for a premium SUV. Additionally, a panoramic sunroof comes standard, enhancing the sense of openness.

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The Mercedes-Benz GLE 350 4MATIC combines a four-cylinder gasoline engine with a 9-speed automatic transmission, delivering a maximum output of 258 horsepower and a peak torque of 40.8 kgf·m. It accelerates from 0 to 62 mph in just 7.5 seconds, balancing practicality and performance. The 48V mild hybrid system and integrated starter-generator (ISG) ensure smooth and quiet engine starts, while the electric motor assists with power when needed, improving fuel efficiency. The combined fuel economy stands at 20.5 miles per gallon, a competitive figure considering the GLE's hefty build.

Another strength of the GLE 350 4MATIC is its 'Airmatic Package.' This feature adjusts the damping strength and vehicle height at each wheel according to driving conditions, providing both comfort and stability. It offers a smooth ride in urban environments while ensuring stable body control during high-speed driving. The 'transparent hood' function creates a virtual image of the vehicle's front lower section during off-road driving, helping drivers easily recognize obstacles that are out of sight. This feature, optimized for off-road conditions, enhances the SUV's multi-purpose usability.

With the domestic launch of the GLE 350 4MATIC, the competition with models like the BMW X5, Audi Q7, and Volvo XC90 is expected to intensify. The BMW X5 boasts strong driving performance and a loyal fanbase, while the Audi Q7 attracts customers with its spacious interior and seven-seat configuration. In contrast, the GLE scores high in design consistency, interior luxury, and safety and convenience features. The introduction of the GLE gasoline model lowers the price entry barrier, favorably positioning it for market share expansion.

The Mercedes-Benz GLE lineup now includes four models: the GLE 350 4MATIC, GLE 450 4MATIC, GLE 300d 4MATIC, and AMG GLE 53 4MATIC, broadening customer choices. The domestic sales price for the GLE 350 4MATIC stands at 116.6 million won (approximately $87,000 USD).

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Meanwhile, the launch of the Mercedes-Benz GLE 350 4MATIC signifies more than just a new model introduction. It embodies a balanced integration of the three elements that domestic consumers desire: 'luxury + practicality + efficiency,' further enhancing the completeness of the Mercedes-Benz GLE lineup. The addition of a gasoline model to the entry trim of the GLE, which has primarily focused on high performance and diesel options, is great news not only for loyal customers but also for new customers seeking a practical premium SUV. I would appreciate your valuable feedback in the comments, and I wish you a joyful and happy day as I conclude this post.

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