Genesis GV90: The Luxury SUV to Watch!

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● GV90, Genesis's flagship electric SUV... Potential for Rolls-Royce style coach doors

● The ultra-fast charging supported by the dedicated 800V platform 'eM'... Expected maximum output of 500 horsepower and a range of over 300 miles

● Aiming for direct competition with the Mercedes EQS, BMW iX, and Cadillac Escalade IQ

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I am Uniji (Yuka Post), an automotive influencer.

The luxury electric SUV market is set for a shake-up. Hyundai Motor Group's premium brand Genesis is gearing up to challenge established players like BMW, Mercedes-Benz, and Cadillac with its largest and most luxurious electric SUV, the 'GV90.' After its first reveal at the '2024 New York Auto Show' last year, it made its domestic debut at the '2024 Busan Mobility Show' as the production model of the 'Neolun concept car.' This model is expected to represent a new level of electrification strategy, distinct from previous Genesis offerings, in terms of design, platform, and interior layout.

Photo source: Car Scoops

Will the Neolun concept car make it to production? Its overwhelming size and presence, along with coach doors

The GV90 is a large SUV measuring over 16 feet in length, boasting bold proportions and a sleek volume that create a grand impression. The front showcases Genesis's signature dual-line LED lights arranged horizontally, connecting to a large crest grille for a more three-dimensional effect, while chrome accents on the sides enhance its premium feel. Additionally, some trims are expected to feature coach doors, which open in the opposite direction. This specification is typically found only in high-end flagship models from brands like Rolls-Royce, Bentley, and Ferrari. Coach doors not only improve ease of entry and exit but also elevate the vehicle's prestige. Genesis plans to unveil its unique coach door technology based on its proprietary expertise, clearly indicating the market segment the GV90 aims to target.

Photo source: YouTube channel Short Car

The GV90's interior embodies a 'chauffeur-driven' design... Notable for its exclusive 'eM' platform

Recent spy shots of the Genesis GV90 captured overseas reveal an interior design featuring four independent seats, a large center console, massage-supporting seats, a wireless charger, cup holders, and a large infotainment display. This layout suggests that the GV90 serves not only as a vehicle for the driver but also as a chauffeur-driven SUV, accommodating passengers in the rear. The driver's seat includes an OLED-based panoramic display, an electronic instrument cluster, and a head-up display. Additionally, all seats will offer radiant heating, and an electronically tinted glass roof will be available as an optional feature.

Photo source: Car Scoops

Initially, there were expectations that the Genesis GV90 would utilize Hyundai's E-GMP platform during its testing phase. However, recent reports indicate that the GV90 will be built on the independently developed 'eM platform' designed specifically for Genesis. This platform supports 800V ultra-fast charging, allowing for a charge from 10% to 80% in about 20 minutes using a 350kW DC charger. The base model will feature an all-wheel-drive system with motors on both the front and rear axles, delivering approximately 500 horsepower. The battery, with a capacity of 99.8 kWh, is expected to provide a range of over 300 miles on a single charge, with higher trims potentially offering larger batteries and improved range.

The Genesis GV90 promises to engage in fierce competition with other models based on its differentiated technology

The GV90 transcends being a mere means of transportation; it also functions as a 'mobile energy hub.' With V2G and V2L technologies, the vehicle can supply power externally, enabling camping and even home power supply during outages. Moreover, the GV90 will feature electronically controlled dampers and an advanced torque vectoring system, ensuring both driving stability and ride comfort. Level 2 autonomous driving assistance features will come standard, with the potential for Level 3 capabilities through future OTA updates.

Photo source: YouTube channel Short Car

Additionally, the GV90 aims to target the high end of the luxury electric SUV market upon its launch. The main competitors include the Mercedes-Benz EQS SUV, BMW iX, Cadillac Escalade IQ, Volvo EX90, and Lucid Gravity, among others. While Genesis currently faces challenges in brand recognition compared to global competitors, it receives high praise for its premium specifications relative to price, the quality of its interior and exterior design, and its electrification competitiveness based on a dedicated platform.

Photo source: Genesis

Meanwhile, the Genesis GV90 is slated for release in the second half of 2026, with production expected to take place at Hyundai's dedicated EV factory currently under construction in Ulsan. Additionally, the GV90's pricing is anticipated to vary significantly based on features such as coach doors and drivetrain options, starting from the low $80,000 range and potentially reaching up to $160,000. Ultimately, the future of Genesis's flagship in the electric vehicle market, the GV90, raises questions about whether it can redefine the rules of the premium SUV segment. The outcome of Genesis's new challenge is sure to attract attention, and we appreciate your valuable comments and insights. We wish you a pleasant and happy day, and with that, we conclude this post.

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