This post is part of Naver Shopping Connect activities, and we receive a commission when sales occur.

​

● Challenging the dominance of the Sorento... The Palisade begins its counterattack in the SUV market with a hybrid (HEV) model.

● Even with an 8-month wait, the Palisade remains popular! Will it help Hyundai maintain its pride with the hybrid model?

● The profitable Palisade narrows the gap with the Sorento with its hybrid model.

​

Hello.

I am Uniji (Yuka Post), an automotive influencer.

​

Since the launch of Hyundai Motor's flagship large SUV, the fully redesigned 'The All-New Palisade,' in December last year, it has garnered significant attention in the domestic automotive market. The Palisade has become a crucial test for Hyundai in the domestic SUV market, where Kia leads with models like the Sorento, Carnival, and Sportage. Meanwhile, Hyundai has struggled to make a mark with models like the Sorento and Tucson. However, the Palisade, officially launched last year, has taken on the role of Hyundai's savior. Starting from April, the company began customer deliveries, first launching the gasoline model followed by mass production of the hybrid model. The success of the hybrid (HEV) model has emerged as a key factor in determining the Palisade's competitiveness in the domestic market.

Kia's Sorento sold 8,796 units in April, maintaining its position as the top-selling SUV in the domestic market. This figure significantly surpasses Hyundai's main competitor, the Santa Fe, which sold 6,354 units. The Sorento continues to dominate domestic SUV sales, having ranked first both last year and this year. Additionally, the Kia Carnival secured second place with 7,592 units sold, while the Sportage ranked fourth with 6,703 units. In contrast, Hyundai's best-selling model was the Avante with 7,099 units, while the Palisade sold 6,662 units, making it the second-best seller for Hyundai and the fifth-best in the overall SUV market.

Meanwhile, the new Palisade recorded 33,567 pre-orders on its first day, ranking third in domestic automotive history. This figure is approximately 1.5 times higher than the record set during its initial launch in 2018 (around 20,000 units), indicating the high expectations surrounding the Palisade. As a result, Hyundai has set a sales target of 58,000 units for the Palisade this year, nearly tripling last year’s goal. However, based on last month’s sales figures (6,662 units), achieving this target may prove challenging.

Hyundai's flagship large SUV, the fully redesigned 'The All-New Palisade,' marks the debut of its second-generation model after six years. It features: ▲ A grand and bold exterior design that highlights its unique character ▲ Spacious interior that offers generous room for passengers, utilizing its length of over 16.4 feet (5 meters) ▲ Configurations for 7- and 9-passenger models based on its third-row seating ▲ The first application of a next-generation hybrid system ▲ Advanced safety and convenience features that deliver an optimal driving experience, all fitting for a flagship large SUV.

Notably, the Palisade's newly upgraded luxurious design captures attention with its grand and bold impression, starting from the vertical daytime running lights (DRL) that redefine its identity, creating an overwhelming presence. The expanded interior provides a customer-centric space, making it feel cozy and meticulously crafted like home. Additionally, the increased dimensions maximize space utilization, with the Palisade measuring 199.2 inches (5,060 mm) in length and a wheelbase of 116.1 inches (2,970 mm), both larger than the previous generation. The improvements in ride comfort and quietness, along with the upscale feel befitting a flagship SUV, stand out. Hyundai plans to continue meeting market expectations with the significantly evolved Palisade, which exudes a commanding presence typical of a flagship model.

Additionally, the Palisade features an island-type center console that utilizes the space where the gear knob has moved to the steering wheel. It includes a wireless charger, a Type-C USB charging port capable of charging up to 100W, two large cup holders, a storage compartment at the bottom, and a console box that opens with two doors, making it a standout 'family car' or 'family SUV.'

The All-New Palisade offers various trims and powertrain configurations, including a new hybrid powertrain, forming a competitive price range. The gasoline model starts at approximately $32,800 USD (4,383,000 KRW) for the 9-passenger variant, while the hybrid 7-passenger model starts at around $37,000 USD (4,968,000 KRW), making it competitively priced compared to imported large SUVs.

The Palisade's main competitors in the domestic market include the Kia Sorento and Carnival, both of which have recorded strong sales figures. The Sorento, a mid-size SUV, attracts high popularity due to its excellent fuel efficiency and various powertrain options, while the Carnival, a large MPV, excels in space utilization. Additionally, imported large SUVs like the Toyota Highlander and Honda Pilot are also considered potential competitors for the Palisade. Notably, the Sorento's hybrid model enjoys immense popularity, accounting for over half of its total sales, creating a direct competition with the Palisade hybrid. If the Palisade successfully establishes its hybrid model, it could significantly help narrow the sales gap with the Sorento.

Currently, the waiting period for the Palisade hybrid model extends to about 8 months, comparable to or even longer than the wait for the Sorento or Carnival. This high demand suggests that Hyundai may consider expanding the production line for the Palisade in the future. If the current trend continues, it is expected that the production capacity will be fully utilized by the end of this year, indicating the Palisade's significant role in Hyundai's recovery efforts.

In conclusion, while Hyundai maintains relatively stable sales in the sedan market with models like the Avante and Grandeur, it lags behind Kia in the SUV segment. However, the success of the Palisade is expected to play a crucial role in narrowing this gap. The future expansion of the Palisade lineup and marketing strategy will likely be key factors in Hyundai's recovery in the domestic market. We appreciate your valuable comments and insights, and we wish you a joyful and happy day as we conclude this post.

​

#Palisade #PalisadeFullChange #PalisadeHybrid #TheAllNewPalisade #HyundaiMotor #HyundaiSUV #PalisadeLX3 #LargeSUV #FamilySUV #HybridCar #HybridSUV #NewCarNews #Automobile #Uniji #CarIssues #CarNews

​

​

​