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● Kia Sportage rises as a dominant player in the SUV market, ranking first in monthly sales in the UK... The success of the hybrid model is the secret to its success.

● Shining in the heart of Europe, the Sportage enjoys a sales surge in the UK, driven by the popularity of its hybrid model.

● 'The New Sportage' attracts global attention with its forward-looking design and advanced technology.

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Hello.

I am Uniji (Yukapost), an automotive influencer.

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This year, the Kia Sportage has emerged as a strong player in the UK SUV market. According to the Society of Motor Manufacturers and Traders (SMMT), the Sportage sold 3,514 units in April, securing the top spot in monthly sales. This marks the second time this year that the Sportage has reached this milestone, demonstrating its consistent popularity.

From January to April of this year, the Sportage sold a total of 16,380 units in the UK, ranking second in cumulative sales, just behind the Ford Puma (18,241 units). With its strong performance in the second half of the year, it has a good chance of becoming the annual best-selling car. Notably, the Sportage hybrid reflects the rapidly growing demand for hybrid SUVs in the UK, accounting for about 60% of total Sportage sales. This trend highlights the increasing attention on hybrid vehicles amid a slowdown in electric vehicle demand.

The Sportage's strong sales performance has also bolstered the Kia brand's status. Last month, Kia sold a total of 8,320 units in the UK, ranking second among brands behind Volkswagen. The Sportage alone accounted for about 40% of Kia's monthly sales, driving the brand's growth. The UK, home to luxury brands like Rolls-Royce and Jaguar Land Rover, is the second-largest car market in Europe, featuring fierce competition. In the first quarter of this year, total car sales in the UK reached 664,571 units, accounting for 17% of the entire European market.

Meanwhile, the Sportage has earned recognition as 'Family SUV' for three consecutive years at the 2023 What Car? Awards in the UK. Last year, it sold 74,225 units domestically and 513,462 units abroad, solidifying its position in the global SUV market. The official sales began after the teaser release of 'The New Sportage' in October last year, featuring the latest design language and advanced technology, which continues to support its popularity. The New Sportage retains the image of a 'dynamic urban SUV' while integrating futuristic design elements, completely redesigning both its interior and exterior. The 1.6-liter gasoline turbo model includes an 8-speed automatic transmission, while the hybrid model incorporates specialized driving technology to enhance performance.

Additionally, the vehicle features advanced infotainment specifications based on Software Defined Vehicle (SDV) technology, enhancing connectivity between the car and users while adding various safety and convenience features to significantly improve overall appeal.

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Kia plans to solidify its leadership position in the UK market with the Sportage leading the way, alongside various models such as the Morning, Ceed, and EV6. A Kia representative stated, "The Sportage has represented Kia as a compact SUV for over 30 years, earning customer loyalty," and emphasized, "The New Sportage has evolved into a more refined model through enhancements based on customer feedback."

The domestic selling prices for The New Sportage start at 28,360,000 KRW (approximately $21,000) for the 1.6-liter gasoline turbo Prestige trim, 31,950,000 KRW (approximately $24,000) for the Noblesse, 34,600,000 KRW (approximately $26,000) for the Signature, and 35,250,000 KRW (approximately $26,500) for the X-Line. The prices for the 1.6-liter gasoline turbo hybrid Prestige trim start at 33,150,000 KRW (approximately $25,000), 36,340,000 KRW (approximately $27,500) for the Noblesse, 38,990,000 KRW (approximately $29,000) for the Signature, and 39,640,000 KRW (approximately $29,500) for the X-Line.

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Kia aims to further strengthen its global presence through various new models, including the Sportage. The Sportage's steady growth has become a key element of Kia's global strategy, and the company plans to continue introducing innovative models. We appreciate your valuable feedback in the comments, and we hope you have a joyful and happy day. This concludes the post.

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