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● Compact SUV pricing meets mid-size hybrid SUV performance
● A complete lineup from internal combustion engines to electric vehicles
● Enhanced competitiveness through improved quietness and driving performance
Hello.
I am Uniji (Yuka Post), an automotive influencer.
KG Mobility (KGM) has announced the launch of the 'Taurus Hybrid' after three years, signaling a new change in the mid-size SUV market. Although it's a mid-size hybrid SUV model, it competes closely with compact hybrid SUVs, offering a clear price advantage over models like the Kia Sorento and Hyundai Santa Fe, which exceed 40 million won (approximately $30,000 USD) and the Renault Korea Koleos.
The success of the Taurus design overcomes performance shortcomings with hybrid technology.
The success of the Taurus design overcomes performance shortcomings with hybrid technology.
The Taurus, which first appeared in 2022, garnered significant attention with its bold exterior design and affordable price. At that time, KGM, formerly known as Ssangyong Motor, placed high hopes on this model to survive a critical juncture. The rugged design, inspired by the legendary Korean car Musso, received acclaim as a 'masterpiece,' but critics noted the limited powertrain options as a weakness. This lack of a hybrid model hindered its competitiveness in the fiercely competitive domestic SUV market.
The 2025 Taurus Hybrid features a 1.5L four-cylinder gasoline turbo engine and a dual-tech hybrid system, significantly enhancing performance. This system, developed in collaboration with China's BYD, successfully shortened the development period and reduced costs, resulting in improved driving performance and ride comfort that were previously criticized in the gasoline model. Notably, engine and road noise have been significantly reduced, enhancing overall quietness.
Additionally, there is a coupe-style SUV model based on the Taurus called the 'Actyon.' This model combines the robust exterior of the Taurus with a sporty coupe design, offering a distinctive styling and sporty driving experience. Recently, the introduction of a hybrid model has been considered, generating excitement for the potential evolution into an 'Actyon Hybrid.'
The Taurus Hybrid's interior has also undergone changes to enhance convenience and value for money.
The Taurus Hybrid's interior has also undergone changes to enhance convenience and value for money.
The Taurus Hybrid features a newly redesigned interior. It adopts the interior from the electric vehicle version 'Taurus EVX,' launched in 2023, and 'The New Taurus,' introduced last year, emphasizing a more modern and upscale atmosphere. Notably, the traditional gear stick has been replaced with a toggle switch-type electronic transmission system, improving space utilization. The Taurus Hybrid model comes in two trims: the base T5 priced at 31.4 million won (approximately $23,500 USD) and the premium T7 at 36.35 million won (approximately $27,000 USD), boasting an excellent value proposition among mid-size hybrid SUVs. These prices reflect a 3.5% individual consumption tax and eco-friendly vehicle tax benefits, making it a more reasonable choice compared to competitors like the Hyundai Santa Fe, Kia Sorento, and Renault Korea Koleos.
With the completion of the Taurus powertrain lineup, KGM aims for a stronger position in the global market.
With the completion of the Taurus powertrain lineup, KGM aims for a stronger position in the global market.
KGM has completed a full lineup of powertrains with the launch of the Taurus Hybrid, encompassing internal combustion engines, bi-fuel, electric vehicles, and hybrids. The Taurus meets diverse consumer needs, offering models ranging from internal combustion engines to the electric SUV 'Taurus EVX,' a bi-fuel model that runs on both LPG and gasoline, and now this hybrid model. A KGM representative stated, "The Taurus has established itself as the optimal SUV lineup encompassing internal combustion engines, electric vehicles, and hybrids," adding, "By providing diverse options tailored to consumer lifestyles, we aim to enhance brand loyalty and global competitiveness."
As a result, the introduction of the Taurus Hybrid solidifies KGM's position as a dedicated SUV brand. Moreover, the likelihood of a hybrid model for the coupe-style SUV 'Actyon' is also increasing, with expectations for its release around 2026. This foundation raises the potential for success in the global automotive market, and we appreciate your valuable opinions in the comments. We hope you have a joyful and happy day, concluding this post.
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