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● Volkswagen's 'Atlas': A large SUV validated in the U.S., now launching in Korea

● Spacious interior for 6 to 7 passengers, luxury features included as standard

● Equipped with a 2.0 TSI gasoline turbo engine and AWD... Advanced driving assistance with IQ.Drive

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Hello.

I'm Uniji (YukaPost), an automotive influencer.

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On the 26th, Volkswagen Korea announced the official launch of its new large sports utility vehicle (SUV), the 'New Atlas,' in the domestic automotive market. Having already proven its value and practicality in the North American market, the Atlas boldly challenges Hyundai's Palisade, which currently dominates the large SUV market in Korea with its spacious 6-7 passenger setup and robust R-Line design. Given that the Atlas is a rare family SUV among imported models, comparisons with the Palisade are inevitable and will likely influence the choices of actual buyers. With this launch, Volkswagen aims to make a significant entry into the domestic large SUV market, showcasing the status of a 'global bestseller SUV' that combines practicality with German sensibilities.

The Atlas, developed for the North American market in 2017, stands out as Volkswagen's large SUV. As of last year, it ranked as the second best-selling SUV in the U.S., following the Tiguan LWB, with a 24.1% increase in sales compared to the previous year. It has earned high praise as a 'family SUV' thanks to its spacious interior and practicality, and this launch in Korea is expected to convey the same value to local consumers.

This model marks the first large SUV from Volkswagen Korea, featuring a body size that ranks among the largest in its class, powerful performance, and advanced driving technologies. It competes with the Hyundai Palisade, Chevrolet Traverse, and Ford Explorer.

The new Atlas launches as the '2.0 TSI 4MOTION R-Line' in a single trim, available in two versions based on seating configuration. ▲ R-Line 7-passenger: 57,200,000 KRW (approximately 43,000 USD), ▲ R-Line 6-passenger: 57,880,000 KRW (approximately 43,900 USD). The 7-passenger model features a bench seat in the second row for accommodating more passengers, while the 6-passenger model includes independent captain's seats in the second row, providing a luxurious and comfortable space. Notably, the third row can fold 50:50, allowing for versatile space utilization, and it offers ample legroom for adults.

The Volkswagen Atlas features an exterior design inspired by motorsports, with the R-Line style as the standard. The front showcases wraparound LED daytime running lights (DRL), LED headlights, and a prominently placed illuminated Volkswagen logo, enhancing its presence.

The rear features connected LED taillights, a central illuminated logo, and chrome dual exhausts, adding a sophisticated touch to the robust appearance typical of large SUVs. The body comes in a total of eight colors, showcasing the character expected of a flagship model.

The interior includes a 10.25-inch Digital Cockpit Pro, a head-up display, and premium Vienna leather seats with a quilted pattern as standard features. High-end seat functions such as 8-way power adjustment, ventilation, heating, massage capabilities, and power lumbar support are all included. The second row features a '3-zone Climatronic automatic air conditioning system' with independent temperature control and high-output 45W USB-C ports, enhancing passenger comfort.

The new Atlas comes equipped with the advanced driving assistance system 'IQ.Drive' as standard. 'Adaptive Cruise Control' supports stopping and restarting, while 'Travel Assist' aids steering and acceleration during long-distance highway driving, reducing driver fatigue. Additionally, it has earned a 'Top Safety Pick' rating from the Insurance Institute for Highway Safety (IIHS), proving its crash safety.

The powertrain of the Volkswagen Atlas features the 'EA888evo4' 2.0L inline 4-cylinder TSI turbo engine, delivering a maximum output of 273 horsepower and a maximum torque of 27.7 kg·m (approximately 203 lb-ft), with a combined fuel economy of 20.0 MPG. Notably, it pairs with the electronic all-wheel-drive system '4MOTION' to deliver stable performance across various driving conditions.

The Volkswagen Atlas showcases a more refined European sensibility and luxurious interior finishes compared to the Palisade. While its price is somewhat higher than the Chevrolet Traverse, it excels in design quality and advanced features. Although the powertrains are similar to the Ford Explorer, the Atlas leads in digitalization and emotional quality within the interior.

The domestic large SUV market is already a battleground with strong contenders like the Palisade and Traverse. Recently, Hyundai introduced the next-generation hybrid system in the Palisade Hybrid, showcasing its dominance in the large SUV segment. Nevertheless, the Volkswagen Atlas presents a new option, emphasizing German sensibilities, advanced safety technologies, and generous space. The 6-passenger captain's seat configuration particularly appeals to consumers seeking a premium family SUV. I appreciate your valuable feedback in the comments, and I wish you a joyful and happy day as I conclude this post.

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