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● BMW ranks first in sales across all segments of the imported SUV market, from premium SUVs to large and coupe models.
● The BMW New X3, X5, and X7 are so popular that they sell out quickly… BMW also achieves the highest sales of a single imported SUV model.
● The electric coupe ix2 and the ix facelift mark BMW's full-scale entry into the pure electric SUV market.
Hello.
I am Uniji (Yuka Post), an automotive influencer.
BMW Korea has become the top player in the imported SUV market... Here's why everyone is paying attention to their remarkable growth.
BMW Korea has become the top player in the imported SUV market... Here's why everyone is paying attention to their remarkable growth.
"It feels like BMW has taken over the imported SUV market," as BMW Korea experiences explosive popularity in the domestic SUV market. This year alone, they surpassed cumulative sales of 10,000 units, achieving first place in every segment from the mid-sized X3 to the large X5 and X7. Based on strong product appeal and brand trust, BMW has established itself as the center of the premium SUV market, selling an impressive 10,770 SUVs from January to April, making it the only imported car brand to exceed 10,000 units. This figure represents about a 16% increase from 9,285 units during the same period last year, significantly outpacing the overall growth rate of the imported car market (less than 8%), solidifying BMW's position as the leading imported SUV brand.
One standout model driving BMW's SUV sales is the BMW New X3, which ranks first among premium SUVs due to successful product improvements.
One standout model driving BMW's SUV sales is the BMW New X3, which ranks first among premium SUVs due to successful product improvements.
One of the most notable achievements in BMW's SUV sales performance is the rise of the BMW New X3. From January to April, it sold 2,181 units, setting a record for the highest sales among imported premium SUV models. Notably, the X3 xDrive 20i alone sold 1,778 units, making it the top-selling trim among premium SUVs. This success can be attributed to the popularity of the fourth-generation fully redesigned model launched last November. The New X3's appeal has been enhanced by its larger body, sophisticated interior and exterior design, and a digital experience based on the BMW Operating System 9, which has received positive feedback from consumers.
Both the BMW X5 and X7, available in gasoline, PHEV, and mild hybrid variants, continue to perform strongly, establishing themselves as the dominant imported SUVs in the mid-size and large SUV markets.
Both the BMW X5 and X7, available in gasoline, PHEV, and mild hybrid variants, continue to perform strongly, establishing themselves as the dominant imported SUVs in the mid-size and large SUV markets.
Following the comfort and appeal of the representative mid-size SUV, the New X3, the BMW X5 also maintained its top position in the premium mid-size SUV market with 2,066 units sold from January to April. Among these, the X5 xDrive 40i gasoline model sold 794 units, while the X5 xDrive 50e plug-in hybrid sold 779 units, achieving balanced performance across both internal combustion and eco-friendly models. The BMW X5, which pioneered the urban SUV genre for BMW, showcases a robust exterior, luxurious interior, and advanced driver assistance systems, solidifying its presence in the mid-size SUV market.
Additionally, the flagship BMW X7 sold 1,667 units from January to April, recording the highest sales among imported large SUVs, proving its dominance in this segment. The X7 xDrive 40i alone sold 1,307 units, making it the top-selling single trim among imported large vehicles, and it is the only luxury SUV priced over $100,000 to rank among the best sellers.
The appeal of the BMW X7 can be attributed to its overwhelming size compared to the mid-size SUV BMW X5, its mild hybrid powertrain, luxurious interior, and flagship quality that resonates with consumers.
BMW also leads the coupe-style SUV segment, with the X4 and X6 both ranking first in their class. The company is also targeting the electric SUV market with the iX2 and iX.
BMW also leads the coupe-style SUV segment, with the X4 and X6 both ranking first in their class. The company is also targeting the electric SUV market with the iX2 and iX.
BMW is not only a key player in the traditional SUV market with models like the X3, X5, and X7, but it also pioneered the coupe-style SUV segment by combining the advantages of SUVs and coupes. They introduced this genre with the X6 in 2007 and continue to lead the market with attractive coupe-style SUVs, including the BMW X4 and X6 lineup.
From January to April this year, the X4 sold 1,156 units, while the X6 sold 1,353 units, securing the top position in the imported premium coupe-style SUV market. The BMW strategy of "Sports Activity Coupe (SAC)," which has satisfied style, practicality, and high performance since its inception in 2007, remains effective even in 2025.
BMW is actively expanding not only in the internal combustion engine SUV market but also in the electric SUV market. The New iX eDrive 20, launched in March, is the brand's first electric coupe-style SUV, combining BMW's unique sensibility with electrification technology. A facelift model of the iX is also scheduled for release in the third quarter. This model features an improved electric powertrain, enhanced driving efficiency, and a more luxurious interior and exterior, which are expected to make a strong impact in the electric SUV market.
BMW dominates the domestic imported SUV market, and its secret to popularity lies in its strategy of 'diversity + premiumization.'
BMW dominates the domestic imported SUV market, and its secret to popularity lies in its strategy of 'diversity + premiumization.'
BMW Korea's strong performance in the SUV market stems from its meticulous positioning strategy across various segments and a diverse range of powertrains. Their product lineup spans compact to large SUVs, traditional SUVs to coupe-style SUVs, and includes gasoline, diesel, PHEV, and fully electric vehicles, meeting the diverse demands of consumers.
A key strength is that each model possesses not just 'functionality' but also 'identity.' BMW has distinguished its SUVs by naming them 'Sports Activity Vehicles (SAV),' emphasizing the joy of driving.
As a result of these efforts, BMW has maintained a unique position across all segments of the domestic SUV market. If annual sales continue to rise, BMW is likely to remain the absolute leader in the imported SUV market this year. The upcoming electric models could serve as a new growth driver, and we appreciate your valuable comments on this. Wishing you a joyful and happy day, I conclude this post.
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