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● Hyundai showcases its electrification flagship lineup centered around the Ioniq 9 and the All-New Nexo

● Kia presents its tailored mobility vision with the PV5 series and the EV4, focusing on PBV strategy

● The event runs from June 3 to June 5 at COEX, featuring electric vehicle test drives, experiences, and abundant merchandise

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Hello.

I am Uniji, an automotive influencer (YukaPost).

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In this era of electric vehicle mainstreaming, Hyundai Motor Group has outlined the direction of future mobility in downtown Seoul. The 'EV Trend Korea 2025' event took place from June 3 to June 5 at COEX Hall A in Gangnam, where Hyundai and Kia showcased their electrification visions and key models. Now in its eighth year, EV Trend Korea is the leading domestic electric vehicle exhibition hosted by the Ministry of Environment, aiming to expand the adoption of eco-friendly vehicles.

Hyundai engaged directly with attendees through separate exhibition zones for electric vehicles and hydrogen fuel cell vehicles. In the electric vehicle zone, they displayed the 'Ioniq 9', Hyundai's flagship electric SUV launched in February. Built on the E-GMP platform, this large electric SUV targets the family-oriented EV market with its spacious interior, three-row seating, and support for ultra-fast charging at 350 kW.

The venue also featured the 'EV Lucky Charging Station,' which introduced the '2025 EV Everycare' program, a service exclusively for electric vehicle buyers, through various characters and merchandise. Participants could assess their lifestyle and receive recommendations for the most suitable Everycare services.

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In the hydrogen fuel cell vehicle zone, they showcased the fully redesigned hydrogen SUV, the 'All-New Nexo,' which has been updated for the first time in seven years. This vehicle features a route planner that provides real-time hydrogen charging station information, hydrogen energy flow, and customized driving range predictions. Additionally, attendees experienced advanced features available through Hyundai's connected car service, 'Blue Link Store,' including lighting patterns, remote smart parking assist 2, and display themes.

Hyundai representatives stated, "The Ioniq 9 and the All-New Nexo are core models that will lead the era of electric and hydrogen vehicles. Through this exhibition, you will directly experience the electrification values and technologies that Hyundai aims to promote."

Kia introduced a new direction that combines electrification with PBV (Platform Beyond Vehicle) at this exhibition. The stars of the show included Kia's first PBV model, the 'PV5 Passenger,' the mobile office concept car 'PV5 Spielraum Studio,' and the compact electric sedan 'EV4.'

The PV5 Passenger is designed based on the E-GMP platform and serves as the core model of Kia's PBV strategy, offering a spacious interior and versatile applications for taxi, business, and leisure uses. Notably, it introduces 'Kia Adgear,' allowing various customized modules to be installed in the interior space. The PV5 Spielraum Studio, developed in collaboration with LG Electronics, is a mobile office vehicle equipped with LG's AI appliances, including a Styler, smart mirror, and AI coffee machine, proposing a new business space for remote work and freelancers. Additionally, the 'EV4,' released in March, is recognized for its 533 km driving range and unique fastback design, striking a balance between performance and efficiency.

Kia divided its exhibition space into three areas: Tailor Your EV, Tailor Your PV5, and Tailor Your Business. In the 'Tailor Your EV' area, visitors could customize their own EV around the EV4 and experience digital content from the Kia Connect Store, including KBO themes and arcade games. The 'Tailor Your PV5' section showcased various lifestyle applications related to the PV5 through real vehicle displays and related videos.

The event also featured a test drive event for the EV4, which attracted significant interest from attendees. Kia stated, "We will lead the innovation of mobility space through PBV, and the PV5 will set a new standard for mobility business in the future."