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Kia Ray: The Ultimate City Car of 2025!
Uniji
2025-08-04 05:25:06

This post is part of Naver Shopping Connect activities, where we receive a commission upon sales.

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● The boxy design, spacious interior, and advanced features have positioned it as the 'ultimate urban compact car.'

● Last year, it sold 48,000 units domestically, and its popularity continues with the launch of the 2025 model.

● Prices start from around 1,400,000 KRW (approximately $1,050 USD), offering a wide range of trim options for buyers.

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Hello.

I am Uniji, an automotive influencer.

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Kia is once again making waves in the compact car market. Last year, Kia sold 540,100 units domestically and 2,543,361 units internationally, achieving a total of 3,089,457 vehicles sold—the highest in the company's history since its founding in 1962. At the center of this success is the consistently high-selling 'Kia Ray.'

In 2024, the Kia Ray is projected to sell a total of 48,991 units domestically, marking it as one of the top-selling passenger models. Notably, in April alone, it sold 4,262 units, which is over four times the sales of the Hyundai Casper (1,270 units) and Kia Morning (1,028 units) during the same period. The Ray stands out as a dominant force in the compact car market.

The evolution of urban compact cars, the key feature of the '2025 Kia Ray,' is 'space.'

One of the biggest factors driving the Ray's popularity is undoubtedly its 'space.' The 2025 model, released last October, maintains a boxy design with dimensions of 141.5 inches (3,595 mm) in length, 62.8 inches (1,595 mm) in width, and 67.3 inches (1,710 mm) in height. It maximizes interior space, emphasizing convenience for urban compact cars. With foldable seats and a cargo space that expands up to 46.5 cubic feet (1,319 liters), it proves useful not just in daily life but also for weekend leisure activities like camping. In fact, an increasing number of consumers who initially considered small SUVs are opting for the Ray. This spaciousness offers high satisfaction for families with children and one- or two-person households, with consumers responding that "it's a compact car, but not cramped."

Additionally, the 2025 Kia Ray has enhanced convenience features and safety functions. It includes an 8-inch navigation system, an electronic parking brake (with auto-hold), ventilated front seats, and heated seats, providing a user experience comparable to higher-segment vehicles.

In terms of safety, the Ray is equipped with advanced driver assistance systems (ADAS) such as Forward Collision-Avoidance Assist (FCA), Lane Keeping Assist (LKA), and Blind-Spot Collision-Avoidance Assist (BCA), ensuring both driving convenience and safety.

Fuel efficiency is a given... but some consumers may find its power output lacking compared to the 'Casper Turbo.'

The Ray features a 1.0-liter Kappa Eco Prime gasoline engine, delivering a maximum output of 76 horsepower and achieving a combined fuel economy of 30.4 miles per gallon (12.9 km/L). It is optimized for commuting and city driving, providing both efficiency and practicality. However, some consumers express disappointment over the absence of a turbo model. The Hyundai Casper, a competing model in the same segment, offers a 1.0-liter gasoline turbo model that delivers stronger performance. Consequently, consumers sensitive to power output may lean towards the Casper Turbo model.

Nevertheless, the Ray possesses distinct advantages when compared to competitors like the Hyundai Casper, Kia Morning, and Chevrolet Spark. Most importantly, its boxy exterior design emphasizes high space utilization and practicality, appealing to consumers seeking an urban SUV feel. Moreover, the abundance of advanced features and reasonable pricing make it an attractive option for value-conscious buyers.

The price competitiveness is also notable... "A compact car, but with options comparable to a mid-size vehicle?"

The Kia Ray excels in terms of price competitiveness. The base trim, 'Trendy,' starts at around 1,400,000 KRW (approximately $1,050 USD), while the top trim, 'Gravity,' is priced at approximately 1,928,000 KRW (around $1,450 USD). This appeals particularly to consumers who prioritize 'value for money.' The diverse options available allow buyers to select only the features they need, making it possible to purchase at a reasonable price, which has received positive feedback.

Ultimately, the Kia Ray demonstrates exceptional practicality in urban environments where narrow roads and limited parking space are common. Considering its spacious interior, advanced features, and economical maintenance costs, it offers value beyond that of a typical compact car. In 2025, the Ray is expected to maintain its status as a leading model in the domestic compact car market. Kia also anticipates continued growth in both domestic and international markets through various strategic models, including the Ray. We appreciate your valuable feedback in the comments and wish you a pleasant and happy day as we conclude this post.

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#KiaRay #2025Ray #CompactCar #RayPrice #RayGravity #KiaCompactCar #UrbanVehicle #RayCasper #NewCarNews #Automobile #Uniji #AutomobileIssues #AutomobileNews

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  • automotive industry
  • compact cars
  • new model
  • record sales
  • urban vehicles
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