More and more people are seeking the Volvo S90 plug-in hybrid model.
The demand that initially surged for electric vehicles has waned due to concerns over charging infrastructure and safety issues.
Consequently, many consumers are returning to hybrid models (PHEV, HEV) that offer stability and cost-effectiveness.
As a result, the delivery times for models equipped with hybrid engines are steadily increasing across various car brands.
The 2023 Volvo S90 stands out as a premium sedan that provides a comfortable ride, making it a popular choice for business purchases.
Many people opt for it for their business needs.
While the BMW 7 Series and Mercedes-Benz S-Class are also popular for business use,
among owner-driven models,
there seems to be no sedan that matches the S90 in terms of comfort and economy.
Volvo sedans have enjoyed lasting popularity thanks to their clean and sophisticated design.
After more than seven years since their release, they still receive praise for their appealing design, which brings to mind the saying, "Simple is Best."
The combination of a white exterior and brown seats represents Volvo's identity design, which continues to drive significant sales.
Inside, the Volvo S90 exudes a simple yet luxurious ambiance.
The warm wood materials and brown seats provide a cozy feel in winter, while remaining cool in summer, making it comfortable year-round.
Volvo does not resort to aggressive sales strategies or excessive discounts.
This approach has made them one of the least depreciating foreign cars after purchase,
and selling used cars or transferring rentals/leases is relatively easy.
In a way, even the salespeople at dealerships seem to have an easier time working, as there are fewer new car training sessions for upcoming models.
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The model I explored in the showroom is the T8 Recharge.
The design is identical to the gasoline model, but it features T8 lettering on the rear right side and Recharge lettering on the side, making it easily distinguishable.
The buttons on the left and right of the steering wheel are simply arranged, making it easy for new owners to adapt.
The Swedish Scandinavian design enjoys high popularity, especially among female owners.
Although I'm not a former Volvo owner, I've test-driven various models around seven to eight times a year, and I believe I've experienced over 50 different vehicles since starting my automotive content journey.
This could be both an advantage and a disadvantage for Volvo.
The advantages of the 2023 Volvo S90 Plug-in Hybrid include its outstanding fuel efficiency. Compared to the B6 AWD gasoline model, it boasts 1.7 km/L higher combined fuel efficiency, and an impressive 2.5 km/L higher in city driving.
Those who have experienced high fuel prices will certainly appreciate this difference.
The second advantage of the T8 Recharge model is that even if you can't charge it, you can still drive using the gasoline engine, making it easy to visit areas with poor charging infrastructure without any concerns.
One reason for the declining popularity of electric vehicles is the inadequate charging infrastructure compared to the growing number of electric cars.
The third advantage is that it provides an optimal driving environment for passengers.
Now, what about the disadvantages?
The first downside is that the actual purchase price of the vehicle is relatively high.
The T8 AWD model costs about 15 million won ($11,500 USD) more than the B6 AWD, so it’s essential to weigh the three advantages against the cost when making a decision.
Another drawback is that the battery placement at the bottom slightly reduces trunk space.
This could be a sensitive issue for those who enjoy activities like golf or outdoor leisure, like my spouse and I.
Despite this, the popularity of the T8 plug-in hybrid model remains strong, likely because the three advantages outweigh the disadvantages.
The 2023 Volvo S90 Plug-in Hybrid T8 has a mid-range actual purchase price of around 90 million won ($68,500 USD).
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