Is Now the Time to Snag a BMW 5 Series? Here’s What You Need to Know!

Recently, we have observed a dramatic shift in the automotive industry due to rising interest rates and the impact of an economic downturn.

What is the current atmosphere in the automotive market?

Until last year, even if the delivery period was long, many customers would wait in line and finalize their contracts as soon as the cars became available.

However, now, due to higher interest rates, an increasing number of customers are canceling their orders even when their turn comes.

As a result, the waiting period for deliveries is gradually shortening.

Additionally, in the past 2 to 3 years, due to a shortage of semiconductors, vehicles have been arriving with limited options, often referred to as "minus options."

This has forced even those who desire fully-equipped models to compromise and make purchases based on the reality of the situation.

However, as the global appliance market also struggles, the semiconductor supply issue appears to be resolving, leading to more fully-equipped vehicles arriving.

It could be seen as a return to normalcy, but many are surprised by the abrupt changes.

In some ways, the market has shifted to a structure that was previously unfavorable to customers.

Now, it is transforming into a market that is customer-oriented, driven by customers for customers.

Today, let's talk about BMW's best-selling model, the 5 Series, which has significantly changed to adapt to these shifts.

To get straight to the point, the BMW brand must sell the 5 Series, regardless of the other models!

This model naturally has the best promotional conditions compared to others.

Another important point to consider: when will the full redesign launch?

The full redesign model is scheduled to launch in the fourth quarter of 2023.

Those interested in changes to the exterior design, interior, and options will likely be eagerly awaiting the new model's release.

Until the full redesign model begins mass production, the current model will continue to be produced.

At this point, the inventory of fully-equipped vehicles is expected to increase, and to sell this inventory, purchasing conditions will inevitably improve.

So, who benefits from this situation?

As we approach the full redesign, models that are just a few months away from launch will begin promotions to reduce inventory pressure.

This timing will be advantageous for those looking to purchase the current BMW 5 Series at a lower price.

Those who are not sensitive to design changes and want to purchase a cost-effective vehicle may find this to be a prime opportunity.

While the full redesign model will undoubtedly improve in terms of marketability, it will also come with a price increase.

Some may argue that it’s better to buy just before the full redesign, but recent trends show that promotions begin several months prior to the launch to alleviate inventory pressure.

This often results in missing the chance to purchase the older model at a good price.

Consequently, focusing too much on obtaining higher discounts may lead to missing out on opportunities.

Why do I believe now is the right time to buy?

Recently, the automotive market has entered a downturn, making sales increasingly difficult.

All brands will not sit idly by as their sales decline, right?

Ultimately, they are raising various promotional conditions and expanding options for lower interest rates, including variable-rate products.

Due to the Federal Reserve's interest rate hikes, the Bank of Korea has also had to raise its base rate. However, this situation has paradoxically increased the decline in automotive interest rates.

This means that automotive purchase interest rates are decreasing even without a reduction in the base rate.

As mentioned earlier, the BMW 5 Series significantly contributes to the brand's sales.

In 2022, 21,512 units sold, generating approximately $18 billion in revenue at a price of $80,000 per unit!

Therefore, to maintain sales during this downturn, they are offering the highest promotional conditions.

They are particularly noteworthy for applying the lowest interest rates and providing unprecedented discounts compared to previous years.

Keep in mind that discounts tend to increase as the month progresses, so it’s wise to compare current discount conditions before making a decision.

Currently, the inventory list shows a significant amount of fully-equipped stock.

However, for those wanting to purchase at a lower price by opting for models with fewer features, this may be the last opportunity.

The semiconductor shortage may become a rare experience until the appliance market fully recovers.

As a result, the optimal time to purchase a BMW 5 Series at a lower price is likely during the struggling months of February and March.

If sales do not improve during this period, the brand may implement production cuts.

The BMW 5 Series promotions are available through No Yong-ho, a top sales representative at Deutsche Motors, who will provide you with friendly assistance.

Although the discount and interest rate conditions may fluctuate, he will help you secure the best possible deal.

Trusting him might be a good idea.

Even if current conditions fall short compared to competitors, if you remain patient, you will likely secure the best deal.

For this reason, he has become a top seller nationwide!

Today, I shared insights on recent automotive market trends and how to purchase BMW's flagship model, the 5 Series, at the most affordable price.

I hope my subscribers can score the best deals! If you have any further questions, feel free to leave a comment.

This post was made possible by a test drive vehicle provided by Deutsche Motors.

Go to the list