#BMW has launched its flagship model, the 7 Series.
In 2019, a remarkable number of new cars hit the market, but
the model that excited me the most was undoubtedly the #BMW7Series
The BMW 7 Series introduced its facelift model in 2019, four years after its full redesign.
The kidney grille, which has grown 50% larger compared to the previous model, seems to announce the splendid birth of the flagship model along with the BMW emblem, now 95mm in diameter.
The grand kidney grille features an active air stream function that controls airflow, enhancing driving efficiency.
The headlamps equipped with blue laser lights complete the luxurious visual of the front design.
The blue laser lights, known as "blue eyes," significantly enhance the driver's visibility even on dark roads.
They are five times brighter than standard LED low beams and more than twice as bright as high beams.
The larger air breathers improve the aerodynamic performance of the front wheels.
The design of the front side panels has also been revamped to match the headlights and air breathers.
The newly designed 3D LED rear lights add to the grandeur of the BMW 7 Series.
The chrome detailing on the lower part and under the emblem enhances the luxurious and refined rear design.
The addition of soundproofing material in the wheelhouse increases weight, significantly reducing noise in the cabin,
which surely enhances comfort in the second row.
The wheel design conveys the quality and stability of the BMW 7 Series.
Honestly, I expected the BMW 7 Series to prioritize driving performance and comfort over design,
but why has the design transformed so emotionally?
It seems that the stubbornness that BMW is known for is not as prominent in the 7 Series.
When I first saw photos of the car before its release, I didn't notice much impact beyond the grand kidney grille and emblem,
but seeing the BMW 7 Series in person revealed it to be an incredibly beautiful flagship model.
The BMW 7 Series I test drove featured a color that was simply stunning.
I thought black was the dominant color for the BMW 7 Series,
but seeing this color might completely change that perception.
This color excited me so much that I can't help but praise it.
If you plan to buy a BMW 7 Series, I highly recommend checking out this color before making your decision.
The model I tested that day was the #BMW740Li M package.
As a large sedan equipped with the M package... I plan to upload a video of the test drive soon, and I think my reactions were mostly sheer amazement.
Is it really okay to have this much fun driving a BMW 7 Series? It was truly amazing. Haha!
The BMW 7 Series provides drivers with a variety of information through its 12.3-inch digital instrument cluster and control display.
The touch panel screen makes operation convenient.
BMW has long been a leader in head-up display technology,
which provides drivers with various information in a clear view while driving.
Just looking at the center fascia confirms this car is indeed the BMW THE 7.
The tasteful chrome accents add a touch of luxury.
BMW THE 7 has replaced many buttons with touch controls,
and the responsive speed makes operation feel more convenient.
I found myself tapping it unnecessarily multiple times because it was so enjoyable. Haha!
BMW THE 7 enhances its luxury with exquisitely quilted seats.
Personally, I love quilted seats, so I fully support this interior design, but
if you dislike this feature, you can opt-out of it.
I started the test drive from the back seat, sitting like a boss in the BMW THE 7,
just resting my arms on the armrest felt fantastic.
I put my feet up, rested my arms, and leaned back comfortably, and as I mentioned earlier, I felt something special from BMW.
BMW's emotional touch... it feels like a refreshing departure from their previous rigidity.
I wonder if the pressure to change influenced this evolution.
While I can't know the developers' intentions, it seems appropriate given that even older individuals are increasingly choosing more emotional cars than before.
This is merely my unverified opinion. ^^
The comfort in the back seat of the BMW THE 7 felt almost like I should be working.
I naturally thought of owners working while on the move.
It might sound exaggerated, but that was my thought while sitting in the back seat.
It felt like riding in first class on an airplane.
Today, I focused on the overall design, first impressions, and my feelings while sitting in the back seat.
In the next installment, I will share my honest thoughts on the driving experience.
A teaser? The driving was truly FUN, especially in the BMW 740Li.
This person sells cars and mentioned that they would love to buy one themselves... Haha!
I believe the #BMWTHE7 is such an attractive car that even salespeople want to buy it.
I also want to thank BMW Genius No Yong-ho for joining me on this ride.
With so many options available, it’s best to consult with a dealer and take a test drive to find the perfect fit for you.
