Hello, I'm Double View, an automotive influencer.
To celebrate the weekend, I visited the BMW Group Korea 30th Anniversary Festival, which is currently taking place.
I went to the BMW Driving Center in Yeongjongdo.
The BMW Driving Center is famous as a great drive destination near Seoul for the whole family.
With new car unveilings and performances by popular singers, many more people came to enjoy the event.
The BMW Group Korea 30th Anniversary Festival @ Yeongjongdo BMW Driving Center
The BMW Group Korea 30th Anniversary Festival @ Yeongjongdo BMW Driving Center
In 1995, BMW Group Korea entered the domestic automotive market, and now, it celebrates its 30th anniversary in Korea.
To commemorate this milestone, the festival took place from June 6 (Friday) to June 8 (Sunday) at the BMW Driving Center.
At the BMW Group Korea 30th Anniversary Festival, visitors could see heritage models from BMW, MINI, and Motorrad, as well as newly unveiled cars exclusive to Korea.
In addition, various track experience programs such as M taxi, convertible taxi, gymkhana taxi, exclusive taxi, JCW taxi, and off-road taxi are available.
Participants can apply for their desired program and experience the thrill of track driving firsthand.
You can check the operating vehicles for each track program on the BMW Korea website.
I highly recommend this experience, as track driving is something that is hard for the general public to access.
Wondering about the prices?
You can check the prices for each program in the photo below, but please note that the operating hours vary by program.
They say you should enjoy your meal before the view, right?
The festival offered various food truck menus at reasonable prices, so you could choose according to your preferences with your partner, friends, or family.
As we entered June and temperatures soared close to 30 degrees Celsius (86 degrees Fahrenheit), many people sought refreshing beers.
The BMW Driving Center has a spacious yard, so it didn't feel overly crowded.
My spouse and I enjoyed our meals according to our tastes, had a cold beer, and then wandered around to check out the exhibited cars and performances.
After a long time, I wanted to have an exhilarating experience on the BMW Driving Center track, so I planned to try the M taxi.
However, I arrived at a rather awkward time, so I decided to save it for another opportunity.
The weekend festival on June 7-8 runs from 11 AM to 8 PM, but please note that the track experience programs operate from 11 AM to 5 PM.
The models that raced on the BMW track experience program were waiting to move to the performance area to see a famous singer.
They even took a moment to check out the models of interest during the performance.
You can check out the BMW exhibition cars and even test drive the models that catch your interest.
During the BMW Group Korea 30th Anniversary Festival, many more people than usual attended, especially parents with young children.
For children who are passionate about cars, there’s no better place to be than this exciting and joyful space.
On the other side, there was a space selling BMW Group Korea merchandise, and many people were shopping to commemorate the festival.
Many attendees were excited to take home some souvenirs.
I also picked up some merchandise, and there were discounts available on site, making it easy to buy at a reasonable price.
There was also a space where visitors could catch a glimpse of BMW Group Korea's future, which became the most popular photo backdrop of the festival.
Many people took pictures in front of this futuristic car design.
The BMW Z4 has always been a dream car for my spouse and me, and if the futuristic vehicle shown in the photos below is released, it will surely become a dream car for us.
I really liked the seat design and color scheme, and if it gets released, I might just test drive it and make a decision right away.
The BMW Driving Center showcased models like BMW THE NEW 1 and THE NEW 2.
The BMW Group Korea 30th Anniversary Festival featured the first public unveiling of the BMW 1 and 2 series, which I had no idea about until I got to see them up close.
The space seemed larger than before, and with increased design satisfaction, I believe it will be very popular among the MZ generation considering their first car purchase.
Children and women seemed to enjoy the MINI exhibition space the most.
The colorful designs and cute configurations made it the most eye-catching exhibition area.
On this day, I also saw the BMW THE M3 CS model for the first time.
The design is even more intense than the previous generation, making me feel like I want to hit the road right away.
Among the BMW M series, it has provided the highest sense of speed, and the newly modified design and color scheme drew a lot of attention.
The festival concluded with a performance! On June 8, Jay Park performed, followed by AKMU on June 9.
The festival concluded with a performance! On June 8, Jay Park performed, followed by AKMU on June 9.
Starting at 6 PM, the performance took place in the area where the BMW high-performance models drifted.
Everyone began to enjoy the festival with the DJ's exciting music, and as night fell, the atmosphere intensified.
Just as the festival was reaching its peak, singer Jay Park finally appeared.
I've been a fan of this musician since his 2PM days, and now I got to see him live at the BMW Group Korea 30th Anniversary Festival.
Jay Park not only sings well but also has incredible dance moves.
With so many famous songs, people started singing along, creating an experience that delighted both the ears and eyes.
Sometimes, seeing it through video is better than a hundred words.
I’ll share some performance highlights, so feel free to dive into the charm of Jay Park.
On Sunday, June 8, AKMU will perform, and since my spouse and I are fans, we are eager to visit again.
Due to a golf trip in Gangwon Province, we unfortunately can't attend on the 8th, but if you're a fan of AKMU, I recommend taking advantage of this opportunity.
By the way, Jay Park sang nearly ten songs, and since it was a solo performance, he entertained fans for quite a long time.
The festival is a great event for the whole family!
The festival is a great event for the whole family!
The BMW Group Korea 30th Anniversary Festival ended at 7:30 PM.
The BMW Driving Center operates until 8 PM, so it’s best to prepare to leave right after enjoying the performance.
At the BMW Group Korea 30th Anniversary Festival, there’s also a stamp tour roulette event that the whole family can enjoy.
Participants complete four or more stamp tour missions and show them to the staff to spin the roulette and see what prize they win.
Curious about the prizes for the BMW VANTAGE stamp tour missions?
1st: One night at Parnas Jeju
2nd: BMW lifestyle products
3rd: Shiseido sunscreen
4th: Starbucks gift card worth 10,000 KRW (approximately 8 USD)
5th: BMW coin 5,000
The first prize is a one-night stay at the Parnas Jeju hotel, which my spouse and I visited last summer. The winner can enjoy a trip to Jeju Island this summer.
Today, I shared a comprehensive review of the BMW Group Korea 30th Anniversary Festival, including ticket and performance information and photos of the exhibited vehicles.
If you are looking for a driving course with your partner, friends, or family in June, I highly recommend visiting the BMW Driving Center, where the BMW Group Korea 30th Anniversary Festival is taking place.
Tuesday, June 7, 2025. BMW Driving Center.